Sara Ledenko is a Consultant at Horwath HTL Croatia and a leading specialist in destination marketing, management plans, and tourism product development. With extensive experience across all phases of project execution—including strategic planning, design, implementation, and post-implementation support—Sara has established herself as an expert in the international tourism and leisure sectors.

Sara has contributed to over 50 projects, working with high-profile organisations such as the Croatian National Tourist Board and the Horwath HTL network. Her expertise includes B2B and B2M marketing, the strategic planning of national marketing strategies, and the operational execution of business events. She provides tailored strategic and operational support to both private and public entities, helping them enhance destination visibility and competitiveness.

Her project portfolio spans a wide range of global destinations, including Croatia, Slovenia, the UK, the Netherlands, Italy, the USA, China, Japan, South Korea, Russia, Australia, the United Arab Emirates, Albania, and others. This breadth of experience underscores her ability to navigate diverse cultural and market environments effectively.

Sara holds a Master’s degree from the Faculty of Humanities and Social Sciences at the University of Zagreb. Her academic foundation, combined with her practical expertise, positions her as a trusted advisor in the field of destination marketing and management. Sara’s work continues to drive innovation and success in the tourism industry, benefiting both clients and the communities they serve.