Tourism
Tourism is back, stronger than ever. Where do you want to go?
Global Spend on Tourism 2024
Travel and Tourism share of Global GDP
China Domestic Travel Market
Tourism Experience
Bold steps forward
We help ambitious clients achieve extraordinary outcomes.
Our approach
Independent. Intelligent.
Deep Industry Insights
Our experts have worked in the Tourism industry for many years, amassing a wealth of knowledge and experience that we bring to all our projects.
Client Results
Our focus is always to achieve the best outcome for the client, whatever that outcome is. Our advice is always impartial and independent.
Global Strategy Thought Leaders
Horwath HTL experts can be found speaking at over 100 events a year. Often quoted, we produce many pieces of high class research and work with many universities and industry bodies to solve industry wide problems.
Institutions
Horwath HTL have been asked to work on governmental projects to promote and inspire the next generation of industry solutions. We work with the World Bank, European Union, EBRD and many other key institutions.
Experts Globally
Projects Completed
Years in Operation
Global Offices
Capabilities
Creative solutions
Clarity in a complicated world.
Strategy and Planning
It can be hard to know what the right move is. We understand the path ahead, let us help you succeed.
Growth, Sales and Marketing
Do more with what you have. Get your focus and resources to the right place.
Operational Support
What gets measured gets done, so start measuring. We show you the standards, then help you smash through them.
Valuation and Transaction Advisory
When there is a deal to be done, you may only have one chance. Let's get it right.
Research
Expert insights
Cutting-edge analysis.
Quo vadis tourism? Tourism policy as a compass for consulting in tourism
Tourism policy issues rarely dominate the headlines—at least at first glance. Although tourism is generally associated with summer, sun, and sea, it is much more than that. As a cross-sector industry, it encompasses more than just the hotel and accommodation market, travel agencies, and the restaurant industry. Infrastructure, leisure and cultural activities, nature and nature conservation, public administration, and much more are also part of this diverse economic sector. This heterogeneity alone highlights the challenge for the industry itself, but also for those representing its interests in politics. At the same time, the political framework (laws, regulations, and subsidies) serves as a compass for tourism activities, and tourism policy therefore plays a central role for us as consultants.
Rate adjustment due to wage agreement increases
It is important to consider these wage increases both in the context of the past years (inflation) and also to recognize that inflation is already factored into these increases. Moreover, it is also understandable that an appropriate wage increases the attractiveness of the industry. Nevertheless, wage costs are often among the largest cost factors for hotels and, alongside other rising costs, contribute significantly to the financial pressure on businesses. This is reflected, among other things, in the approximately 1,200 insolvencies expected in the gastronomy sector in 2024, according to the information service provider CRIF. Unfortunately, no more recent data is available at this time. However, a clear pressure following the pandemic can be observed.
The economic importance of tourism in Germany
Tourism is not only one of the most important economic factors worldwide, but also makes a significant contribution to the German economy.
DACH Region Hotels & Chains Report 2024
Our latest report from the German, Swiss and Austrian hotel markets.
Germany Tourism Trends & Relevant Markets
Horwath HTL’s latest trend study – in collaboration with the Heilbronn University of Applied Science – focuses on current trend drivers shaping the tourism sector, including the digitalisation of services, the personalisation of travel experiences and the rise of sustainable tourism. The tourism industry is facing a dynamic environment influenced by a variety of factors: rapid globalisation, a high degree of digitalisation, changing travel habits of a fast-growing population and greater environmental awareness in times of climate change are among the key influencing factors that are continuously changing the tourism industry. These changes are forcing the tourism sector to evolve and adapt its offerings.
