The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.

Positive news for hotel owners and operators: In August, RevPAR showed a welcome increase, along with the first year-on-year monthly rise in occupancy for 2025.

The data as published in the report is based on the economic forecast by Deloitte Access Economics for the June 2025 quarter, historical hotel performance from STR as of June 2025, as well as historical tourism data available as of March 2025, including forecasted domestic and international visitation from Tourism Research Australia (TRA) as at December 2024, which has been adjusted by Horwath HTL.

While some hotel markets celebrated their best July in years, others faced a significant drop in demand. Find out which factors separated the leaders from the laggards in our latest hotel performance review.