Project scope

Our  team assisted a prominent hotel group in the recruitment of a Cluster Director for Marketing, overseeing the strategic marketing efforts across their portfolio of five hotels. This project was aimed at identifying a candidate who could drive cohesive marketing strategies while addressing the unique needs of each property.

The process began with a collaborative workshop with the hotel group’s management team to define the role’s scope and align expectations. Key criteria were established, reflecting the group’s strategic objectives and the distinct positioning of their hotels. These criteria included expertise in multi-property marketing, a strong understanding of digital platforms, proven leadership skills, and the ability to create and execute campaigns tailored to both leisure and business markets.

We conducted a detailed market analysis to benchmark the role and ensure competitive compensation and benefits, making the position attractive to top-tier candidates. Our team then utilised an extensive network and targeted search strategies to identify highly qualified professionals within the hospitality sector.

Throughout the process, we maintained regular communication with the management team to refine the shortlist and ensure alignment with their vision. Candidates were assessed not only on their professional experience but also on their cultural fit with the organisation, leadership potential, and innovative thinking.

The final appointment of the Cluster Director for Marketing brought on board a dynamic leader capable of uniting the marketing efforts of all five hotels under a cohesive strategy. This new leadership position is set to enhance brand visibility, strengthen market share, and deliver measurable growth across the hotel group.

Localisation du projet

Austria