Project scope

Horwath HTL was engaged to assist a hotel owner in Lithuania with the critical process of selecting an international hotel brand and negotiating a franchise agreement. Recognizing the importance of aligning the property with the right brand to maximize its market potential, we worked closely with the client to deliver a strategic and efficient solution.

Our team began by conducting a thorough market analysis and brand positioning study, identifying suitable international hotel chains whose standards, target markets, and operational philosophies matched the owner’s investment objectives. We prepared a shortlist of potential partners and managed a structured Request for Proposal (RFP) process, ensuring transparency and competitiveness throughout.

After evaluating all proposals based on brand strength, distribution reach, support services, and commercial terms, we advised the owner on the most advantageous choice. We then assisted in the negotiation of the franchise agreement, focusing on securing favorable terms, clear performance standards, and long-term operational flexibility for the owner.

Throughout the process, Horwath HTL served as a trusted advisor, safeguarding the owner’s interests and facilitating clear communication between all parties. Our expertise ensured that the client secured a well-aligned brand partnership that will significantly strengthen the hotel’s positioning and future value.

By combining deep market insight with proven negotiation strategies, Horwath HTL successfully guided the client through one of the most important decisions in the hotel’s lifecycle, setting the stage for strong operational performance and enhanced return on investment.

Project Location

Vilnius, Lithuania