{"id":21409,"date":"2023-06-26T16:01:00","date_gmt":"2023-06-26T16:01:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&#038;p=21409"},"modified":"2025-01-01T20:26:45","modified_gmt":"2025-01-01T20:26:45","slug":"informe-sobre-el-mercado-del-caribe-y-america-central-2023","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/es\/publication\/informe-sobre-el-mercado-del-caribe-y-america-central-2023\/","title":{"rendered":"Informe sobre el mercado del Caribe y Am\u00e9rica Central 2023"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2023\/06\/caribbean.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2023\/06\/caribbean.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Informe<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Informe sobre el mercado del Caribe y Am\u00e9rica Central 2023<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Horwath HTL Rep\u00fablica Dominicana y Crowe Costa Rica han publicado el \u00faltimo informe de mercado para el Caribe y Centroam\u00e9rica. El Caribe y Centroam\u00e9rica juntos suman unos 92 millones de habitantes y un PIB de aproximadamente 1,08 billones de d\u00f3lares. Con una contribuci\u00f3n estimada del 15% y el 12%, ambas regiones tienen la mayor participaci\u00f3n del sector tur\u00edstico en el PIB total. En 2022, el Caribe fue la tercera de todas las regiones o subregiones del mundo en igualar las llegadas de visitantes de 2019, e incluso lo super\u00f3 durante el primer semestre de 2023, mientras que Centroam\u00e9rica ha experimentado uno de los crecimientos m\u00e1s r\u00e1pidos del sector entre las regiones americanas en los \u00faltimos 20 a\u00f1os.<\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-publication-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <p><b><span data-contrast=\"auto\">Panorama geogr\u00e1fico y demogr\u00e1fico<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">El Caribe incluye 31 pa\u00edses habitados e independientes y varias dependencias, con poblaciones y ofertas tur\u00edsticas diversas. Centroam\u00e9rica comprende Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Belice y Panam\u00e1, con una poblaci\u00f3n conjunta de unos 45 millones de habitantes. La regi\u00f3n es conocida por su belleza natural y sus proyectos de ecoturismo.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Llegadas hist\u00f3ricas y comportamiento del mercado<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Llegadas de turistas al Caribe (2004-2022): El Caribe experiment\u00f3 un fuerte crecimiento de las llegadas de turistas, de 21,7 millones en 2004 a 31,5 millones en 2019. La pandemia de COVID-19 provoc\u00f3 un descenso significativo en 2020, pero la regi\u00f3n empez\u00f3 a recuperarse en 2021, con un aumento del 32% en 2022 respecto a 2021. <\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Llegadas de turistas centroamericanos (2004-2022): Centroam\u00e9rica experiment\u00f3 un crecimiento similar, de 5,7 millones en 2004 a 12,4 millones en 2019. La regi\u00f3n experiment\u00f3 un descenso del 69,9% en 2020 debido a la pandemia, pero repunt\u00f3 un 62,1% en 2022. <\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Llegadas a\u00e9reas y din\u00e1mica del mercado<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Principales mercados del Caribe: En 2022, la Rep\u00fablica Dominicana, Puerto Rico y las Islas V\u00edrgenes estadounidenses superaron sus cifras de llegadas de 2019. Aruba y Jamaica estuvieron cerca de igualar los niveles de 2019. <\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Otros pa\u00edses del Caribe<span data-contrast=\"auto\">: Cura\u00e7ao, Bonaire y Turcas y Caicos tambi\u00e9n superaron en 2022 las cifras de llegadas de 2019, lo que demuestra una fuerte recuperaci\u00f3n.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Impacto del turismo en las econom\u00edas locales<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">El turismo es un motor econ\u00f3mico crucial para ambas regiones, que contribuye significativamente al PIB y al empleo. En el Caribe, la contribuci\u00f3n del turismo al PIB es notablemente alta, con Aruba y Bahamas a la cabeza en t\u00e9rminos de porcentaje. En Centroam\u00e9rica, Belice, Panam\u00e1 y Costa Rica son los pa\u00edses con mayores ingresos por turismo, y Belice tiene la mayor contribuci\u00f3n al PIB por turismo.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Rendimiento de la industria hotelera<\/span><\/b><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Caribe: El mercado hotelero caribe\u00f1o experiment\u00f3 un aumento constante de ADR y RevPAR tras la pandemia. En 2023, la ADR alcanz\u00f3 un m\u00e1ximo hist\u00f3rico, lo que indica una fuerte recuperaci\u00f3n del sector. <\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Am\u00e9rica Central<span data-contrast=\"auto\">: El mercado hotelero centroamericano tambi\u00e9n repunt\u00f3, superando en 2022 las cifras de ADR y RevPAR anteriores a la pandemia. Se espera que la construcci\u00f3n de nuevos complejos tur\u00edsticos, sobre todo en las zonas costeras, impulse a\u00fan m\u00e1s el mercado. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Outlook<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Caribe: El Caribe va camino de registrar un a\u00f1o r\u00e9cord en 2023, liderado por la Rep\u00fablica Dominicana. La regi\u00f3n se beneficia de una gran visibilidad internacional y de una reputaci\u00f3n como destino vacacional de primer orden. Las tendencias emergentes incluyen productos hoteleros de lujo, complejos de ecoturismo y pr\u00e1cticas sostenibles.  <\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Am\u00e9rica Central<span data-contrast=\"auto\">: El sector tur\u00edstico es a\u00fan emergente, con un importante potencial de crecimiento. Costa Rica, Panam\u00e1 y Belice lideran el mercado, mientras que El Salvador, Guatemala, Honduras y Nicaragua tienen oportunidades de atraer m\u00e1s visitantes a\u00e9reos y alojados. Se espera que los proyectos de ecoturismo y la oferta de turismo cultural de la regi\u00f3n impulsen el crecimiento futuro.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <hr \/>\n                  <h3>Descargar el informe<\/h3>\n                  <p>\n                    Para consultar cuadros detallados, gr\u00e1ficos y otros an\u00e1lisis, descarga el informe completo <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Caribbean-Central-America-Market-Report-3.pdf\" target=\"_blank\">aqu\u00ed<\/a>                  <\/p>\n                <\/div>\n                      <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n                        <hr class=\"hhtl-animate-global-top\" \/>\n              <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin\">\n                <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Autor<\/h3>\n                                      <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/es\/dominican-republic\/consultant\/daniel-stockhammer\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Daniel-Stockhammer-1.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Daniel Stockhammer<\/b>\n                                    <br \/>Director                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                  Turismo                                <\/div>\n                                                              <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Market Reports                                <\/div>\n                                                              <div style=\"background-color: #0050ad; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Report                                <\/div>\n                                                    <\/div>\n                                  <\/div>\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n      <hr class=\"hhtl-animate-global-top\" \/>\n      <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Comparte<\/h3>\n      <div class=\"flex\">\n                <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-1\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?title=Informe%20sobre%20el%20mercado%20del%20Caribe%20y%20Am%C3%A9rica%20Central%202023&#038;url=https:\/\/horwathhtl.com\/es\/publication\/informe-sobre-el-mercado-del-caribe-y-america-central-2023\/\" target=\"_blank\">\n          <div style=\"--hhtl-width: 2; 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