{"id":17117,"date":"2019-10-10T17:36:00","date_gmt":"2019-10-10T17:36:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&#038;p=17117"},"modified":"2024-12-16T13:42:50","modified_gmt":"2024-12-16T13:42:50","slug":"madrid-analisis-del-mercado-turistico-y-hotelero","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/es\/publication\/madrid-analisis-del-mercado-turistico-y-hotelero\/","title":{"rendered":"Madrid: An\u00e1lisis del mercado tur\u00edstico y hotelero"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2019\/10\/Spain_Madrid_Souvenir-scaled.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2019\/10\/Spain_Madrid_Souvenir-scaled.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Informe<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Madrid: An\u00e1lisis del mercado tur\u00edstico y hotelero<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">2018 fue un a\u00f1o r\u00e9cord para el turismo en Espa\u00f1a, con m\u00e1s de 82 millones de turistas que visitaron el pa\u00eds. S\u00f3lo Madrid recibi\u00f3 10,2 millones de turistas, un 8% m\u00e1s que en 2017. Esta tendencia de crecimiento continu\u00f3 en 2019, con un aumento del 18,1% en las llegadas internacionales y del 2,6% en las nacionales de enero a julio. Madrid est\u00e1 captando m\u00e1s que nunca el inter\u00e9s de los inversores hoteleros internacionales. La oferta hotelera en proyecto -incluidas muchas marcas internacionales de hoteles de gama alta y de lujo- cambiar\u00e1 significativamente el paisaje y el atractivo tur\u00edstico de la ciudad. Para algunos grupos hoteleros, estos proyectos ser\u00e1n su primer hotel en la capital de Espa\u00f1a, una presencia que es claramente de gran importancia en una de las mayores ciudades de Europa. El mercado hotelero de la capital est\u00e1 en buena forma y parece que habr\u00e1 margen para seguir mejorando.   <\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-publication-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <p><b><span data-contrast=\"auto\">Turismo y comportamiento del mercado<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Pernoctaciones: Crecieron un 11% interanual en 2018, y las pernoctaciones internacionales (61%) superaron a las nacionales (39%). A esta tendencia contribuy\u00f3 la mayor duraci\u00f3n media de las estancias de los turistas extranjeros. <\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Indicadores clave de rendimiento (KPI):<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"2\">Tasa de ocupaci\u00f3n: Aumento constante del 67% en 2014 al 76% en 2018.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"2\">ADR (Tarifa Media Diaria): Pas\u00f3 de 75 \u20ac en 2014 a 90 \u20ac en 2018.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"2\">RevPAR (Ingresos por habitaci\u00f3n disponible)<span data-contrast=\"auto\">: Pas\u00f3 de 50 euros en 2014 a 70 euros en 2018.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Ofertas recientes y oferta futura<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Desde 2018 hasta mediados de 2019, se inauguraron en Madrid 30 hoteles, que sumaron 1.088 habitaciones. La mayor\u00eda fueron reformas (24), y el resto nuevas construcciones o conversiones (6). Los segmentos de lujo y gama alta experimentaron el crecimiento m\u00e1s significativo, impulsados por el creciente n\u00famero de turistas internacionales con alto poder adquisitivo.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Aperturas destacadas (2018-2019)<\/span><\/b><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"2\">RIU Plaza Espa\u00f1a: 585 habitaciones, de lujo.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"2\">Pestana CR7 Madrid: 168 habitaciones, gama alta.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"2\">BLESS Hotel Madrid: 111 habitaciones, de lujo.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Tuber\u00edas (2019-2022):<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"2\">INDIGO Madrid Princesa: 100 habitaciones, gama alta.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"2\">Four Seasons Canalejas: 200 habitaciones, de lujo.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"2\">EDITION Hotel Madrid: 200 habitaciones, de lujo.<\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Tendencias del mercado<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">El mercado hotelero madrile\u00f1o est\u00e1 experimentando un cambio hacia establecimientos de mayor categor\u00eda, lo que refleja tanto el aumento del poder adquisitivo de los espa\u00f1oles como la demanda de experiencias de alto nivel por parte de los visitantes internacionales.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p style=\"text-align: left;\"><b><span data-contrast=\"auto\">Nuevos conceptos:<\/span><\/b><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"2\">Terrazas en la azotea: Cada vez m\u00e1s populares, con hoteles como RIU Plaza Espa\u00f1a y NH Casa Suecia que ofrecen impresionantes experiencias en sus azoteas.<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"2\">Puntos de venta \u00fanicos<span data-contrast=\"auto\">: Los hoteles se est\u00e1n centrando en crear experiencias \u00fanicas para los hu\u00e9spedes, como la bolera de BLESS Madrid y la sala de vinos de Pestana Plaza Mayor.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Proyectos clave<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Madrid Nuevo Norte: Un gran proyecto de expansi\u00f3n destinado a desarrollar el distrito norte de Madrid, incluyendo zonas residenciales, parques y un nuevo Distrito Central de Negocios. Se prev\u00e9 que las obras comiencen en 2021 y que se creen unos 240.000 puestos de trabajo. <\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Aeropuerto Internacional de Madrid-Barajas: AENA tiene previsto invertir 2.000 millones de euros para ampliar la capacidad del aeropuerto de 70 a 80 millones de pasajeros.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Aeropuerto Madrid Sur<span data-contrast=\"auto\">: Un nuevo proyecto aeroportuario destinado a captar el tr\u00e1fico de las compa\u00f1\u00edas de bajo coste, cuya construcci\u00f3n se prev\u00e9 que comience en 2020 y est\u00e9 operativo en 2023.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <hr \/>\n                  <h3>Descargar el informe<\/h3>\n                  <p>\n                    Para consultar cuadros detallados, gr\u00e1ficos y otros an\u00e1lisis, descarga el informe completo <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Market-Report_Madrid-Spain.pdf\" target=\"_blank\">aqu\u00ed<\/a>                  <\/p>\n                <\/div>\n                      <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n                        <hr class=\"hhtl-animate-global-top\" \/>\n              <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin\">\n                <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Autor<\/h3>\n                                      <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/es\/spain\/consultant\/philip-bacon\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Philip-Bacon-avatar.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Philip Bacon<\/b>\n                                    <br \/>Global Chair and Practice Leader for Valuation &amp; Transaction Advisory                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:pbacon@horwathhtl.com\">pbacon@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M13.0009 14.5H12.9159C3.09086 13.935 1.69586 5.645 1.50086 3.115C1.48514 2.91829 1.5084 2.72041 1.56929 2.53271C1.63019 2.345 1.72752 2.17115 1.85571 2.02113C1.98391 1.8711 2.14045 1.74784 2.31636 1.65842C2.49227 1.569 2.6841 1.51516 2.88086 1.5H5.63586C5.83614 1.49981 6.03186 1.55976 6.19767 1.67208C6.36349 1.78441 6.49175 1.94394 6.56586 2.13L7.32586 4C7.39903 4.18177 7.41719 4.38104 7.37808 4.57305C7.33897 4.76505 7.24431 4.94134 7.10586 5.08L6.04086 6.155C6.20721 7.10037 6.65995 7.97183 7.3378 8.65148C8.01566 9.33112 8.88592 9.78615 9.83086 9.955L10.9159 8.88C11.0566 8.74308 11.2345 8.65063 11.4275 8.61417C11.6204 8.57771 11.8199 8.59887 12.0009 8.675L13.8859 9.43C14.0691 9.50644 14.2255 9.63571 14.335 9.80134C14.4445 9.96696 14.5023 10.1614 14.5009 10.36V13C14.5009 13.3978 14.3428 13.7794 14.0615 14.0607C13.7802 14.342 13.3987 14.5 13.0009 14.5ZM3.00086 2.5C2.86825 2.5 2.74107 2.55268 2.6473 2.64645C2.55353 2.74022 2.50086 2.86739 2.50086 3V3.04C2.73086 6 4.20586 13 12.9709 13.5C13.0365 13.5041 13.1024 13.4951 13.1646 13.4737C13.2268 13.4522 13.2842 13.4187 13.3334 13.375C13.3827 13.3314 13.4228 13.2784 13.4515 13.2192C13.4803 13.16 13.497 13.0957 13.5009 13.03V10.36L11.6159 9.605L10.1809 11.03L9.94086 11C5.59086 10.455 5.00086 6.105 5.00086 6.06L4.97086 5.82L6.39086 4.385L5.64086 2.5H3.00086Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                                                                <a href=\"tel:+34 663726 880\">+34 663726 880<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.6;\" class=\"hhtl-size hhtl-icon dark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\">\n                                          <path d=\"M480.07-485.39q29.85 0 51.04-21.26 21.2-21.26 21.2-51.11 0-29.85-21.26-51.05Q509.79-630 479.93-630q-29.85 0-51.04 21.26-21.2 21.26-21.2 51.12 0 29.85 21.26 51.04 21.26 21.19 51.12 21.19ZM480-179.46q117.38-105.08 179.65-201.58 62.27-96.5 62.27-169.04 0-109.38-69.5-179.84-69.5-70.46-172.42-70.46-102.92 0-172.42 70.46-69.5 70.46-69.5 179.84 0 72.54 62.27 169.04 62.27 96.5 179.65 201.58Zm0 79.84Q329-230.46 253.54-343.15q-75.46-112.7-75.46-206.93 0-138.46 89.57-224.19Q357.23-860 480-860t212.35 85.73q89.57 85.73 89.57 224.19 0 94.23-75.46 206.93Q631-230.46 480-99.62Zm0-458.07Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"https:\/\/horwathhtl.com\/es\/espana\/oficina\/espana\/\">\n                                          Madrid                                        <\/a>\n                                      <\/p>\n                                    <\/div>\n                                                              <\/div>\n                                                <\/div>\n                                  <\/div>\n                            <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                <hr class=\"hhtl-animate-global-top\" \/>\n                <h3 class=\"hhtl-animate-global-top\">Oficina<\/h3>\n                                      <a href=\"https:\/\/horwathhtl.com\/es\/espana\/oficina\/espana\/\" class=\"hhtl-animate-global-top\">\n                        Espa\u00f1a                      <\/a>\n                      <br \/>\n                                  <\/div>\n                            <div class=\"hhtl-animate-global-top\">\n                <hr \/>\n                <h3>Descargar informe<\/h3>\n                                      <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Market-Report_Madrid-Spain.pdf\" target=\"_blank\" class=\"relative group w-2\/3 inline-block overflow-hidden\">\n                        <div class=\"absolute inset-0 opacity-0 group-hover:opacity-100 transition-opacity duration-500 bg-black\/40\"><\/div>\n                        <div class=\"absolute inset-0 w-full flex items-center justify-center\">\n                        <svg class=\"fill-hhtl-neutral-50 w-auto h-1\/6\" viewBox=\"0 0 14 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                          <path class=\"translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M13 13H1C0.734893 12.9996 0.480747 12.8942 0.293288 12.7067C0.105829 12.5193 0.000357171 12.2651 0 12V8H1V12H13V8H14V12C13.9996 12.2651 13.8942 12.5193 13.7067 12.7067C13.5193 12.8942 13.2651 12.9996 13 13Z\" \/>\n                          <path class=\"-translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M11 5L10.3035 4.285L7.5 7.075L7.5 4.37121e-08L6.5 0L6.5 7.075L3.7135 4.285L3 5L7 9L11 5Z\" \/>\n                        <\/svg>\n                        <\/div>\n                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/MR_Madrid-Spain-scaled.jpg\" alt=\"Madrid: An\u00e1lisis del mercado tur\u00edstico y hotelero\" style=\"border-width: 1px;\" class=\"border-hhtl-neutral-100\" \/>\n                      <\/a>\n                                          <div style=\"--hhtl-margin-top: 1.25;\" class=\"flex flex-wrap hhtl-margin\">\n                                                        <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                  Hosteler\u00eda                                <\/div>\n                                                              <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Market Reports                                <\/div>\n                                                              <div style=\"background-color: #0050ad; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Report                                <\/div>\n                                                    <\/div>\n                                  <\/div>\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n      <hr class=\"hhtl-animate-global-top\" \/>\n      <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Comparte<\/h3>\n      <div class=\"flex\">\n                <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-1\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?title=Madrid%3A%20An%C3%A1lisis%20del%20mercado%20tur%C3%ADstico%20y%20hotelero&#038;url=https:\/\/horwathhtl.com\/es\/publication\/madrid-analisis-del-mercado-turistico-y-hotelero\/\" target=\"_blank\">\n          <div style=\"--hhtl-width: 2; --hhtl-height: 2; --hhtl-margin-y: 0; --hhtl-margin-right: 0.625;\" class=\"bg-hhtl-neutral-500 hover:bg-hhtl-amber hhtl-size flex hhtl-margin items-center justify-center rounded-md cursor-pointer transition-colors duration-300\">\n            <svg style=\"--hhtl-height: 1.3;\" class=\"hhtl-size fill-white\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M13.1 2H2.9C2.4 2 2 2.4 2 2.85V13.1C2 13.55 2.4 13.95 2.9 13.95H13.1C13.6 13.95 14 13.55 14 13.1V2.85C14 2.4 13.6 2 13.1 2ZM5.55 12.2H3.8V6.5H5.55V12.2ZM4.7 5.7C4.15 5.7 3.65 5.25 3.65 4.65C3.65 4.05 4.1 3.6 4.7 3.6C5.25 3.6 5.75 4.05 5.75 4.65C5.75 5.25 5.25 5.7 4.7 5.7ZM12.25 12.15H10.5V9.35C10.5 8.7 10.5 7.8 9.55 7.8C8.6 7.8 8.5 8.55 8.5 9.25V12.1H6.75V6.5H8.4V7.25H8.45C8.7 6.8 9.3 6.3 10.15 6.3C11.95 6.3 12.3 7.5 12.3 9.05V12.15H12.25Z\" \/>\n            <\/svg>\n          <\/div>\n        <\/a>\n        <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-3\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/horwathhtl.com\/es\/publication\/madrid-analisis-del-mercado-turistico-y-hotelero\/\" target=\"_blank\">\n          <div style=\"--hhtl-width: 2; --hhtl-height: 2; --hhtl-margin-y: 0; --hhtl-margin-right: 0.625;\" class=\"bg-hhtl-neutral-500 hover:bg-hhtl-amber hhtl-size flex hhtl-margin items-center justify-center rounded-md cursor-pointer transition-colors duration-300\">\n            <svg style=\"--hhtl-height: 1.3;\" class=\"hhtl-size fill-white\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path d=\"M13.335 2H2.665C2.48904 2.00131 2.32065 2.07179 2.19622 2.19622C2.07179 2.32065 2.00131 2.48904 2 2.665V13.335C2.00131 13.511 2.07179 13.6794 2.19622 13.8038C2.32065 13.9282 2.48904 13.9987 2.665 14H8.41V9.36H6.85V7.545H8.41V6.21C8.41 4.66 9.355 3.815 10.745 3.815C11.21 3.815 11.675 3.815 12.14 3.885V5.5H11.185C10.43 5.5 10.285 5.86 10.285 6.385V7.54H12.085L11.85 9.355H10.285V14H13.335C13.511 13.9987 13.6794 13.9282 13.8038 13.8038C13.9282 13.6794 13.9987 13.511 14 13.335V2.665C13.9987 2.48904 13.9282 2.32065 13.8038 2.19622C13.6794 2.07179 13.511 2.00131 13.335 2Z\" \/>\n            <\/svg>\n          <\/div>\n        <\/a>\n        <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-4\" href=\"mailto:?subject=Madrid%3A%20An%C3%A1lisis%20del%20mercado%20tur%C3%ADstico%20y%20hotelero&#038;body=https:\/\/horwathhtl.com\/es\/publication\/madrid-analisis-del-mercado-turistico-y-hotelero\/\">\n          <div style=\"--hhtl-width: 2; --hhtl-height: 2; --hhtl-margin-y: 0; --hhtl-margin-right: 0.625;\" class=\"bg-hhtl-neutral-500 hover:bg-hhtl-amber hhtl-size flex hhtl-margin items-center justify-center rounded-md cursor-pointer transition-colors duration-300\">\n            <svg style=\"--hhtl-height: 1.3;\" class=\"hhtl-size\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n              <path class=\"fill-white\" d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" fill=\"#161616\"\/>\n            <\/svg>\n          <\/div>\n        <\/a>\n      <\/div>\n    <\/div>\n            <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n","protected":false},"featured_media":6186,"template":"","meta":{"_acf_changed":false},"publication-category":[],"class_list":["post-17117","publication","type-publication","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/publication\/17117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/publication"}],"about":[{"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/types\/publication"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/media\/6186"}],"wp:attachment":[{"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/media?parent=17117"}],"wp:term":[{"taxonomy":"publication-category","embeddable":true,"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/publication-category?post=17117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}