{"id":17113,"date":"2021-09-16T09:15:00","date_gmt":"2021-09-16T09:15:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&#038;p=17113"},"modified":"2024-12-16T13:42:51","modified_gmt":"2024-12-16T13:42:51","slug":"la-planificacion-lo-es-todo-el-plan-no-es-nada","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/es\/publication\/la-planificacion-lo-es-todo-el-plan-no-es-nada\/","title":{"rendered":"La planificaci\u00f3n lo es todo; el plan no es nada."},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/07\/kylo-L-xIghKg0n4-unsplash-scaled.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/07\/kylo-L-xIghKg0n4-unsplash-scaled.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Informe<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">La planificaci\u00f3n lo es todo; el plan no es nada.<\/h1>\n                      <h3 class=\"hhtl-hero-description-heading hhtl-animate-global-top  hhtl-animate-global-delay-2\">Recuperaci\u00f3n y rendimiento de la industria:<\/h3>\n                          <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-3\">El ex presidente estadounidense Dwight Eisenhower afirm\u00f3 c\u00e9lebremente: &quot;Los planes no valen nada, pero la planificaci\u00f3n lo es todo&quot;. Esta perspectiva tiene una gran relevancia para la industria hotelera, especialmente en el contexto de la pandemia de COVID-19, que ha subrayado la necesidad de una planificaci\u00f3n adaptable y estrat\u00e9gica.   <\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-publication-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <h3><b><span data-contrast=\"auto\">Lecciones clave de la pandemia<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/h3>\n<p><span data-contrast=\"auto\">La pandemia ha revelado varias ideas cr\u00edticas para el sector de la hosteler\u00eda:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">La importancia de la flexibilidad<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">La capacidad de pivotar y adaptar los planes r\u00e1pidamente es crucial. Aunque tener un plan es esencial, ser flexible y estar preparado para cambiar de rumbo es a\u00fan m\u00e1s importante. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Naturaleza c\u00edclica de la econom\u00eda<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Los ciclos econ\u00f3micos son inevitables. El sector de la hosteler\u00eda debe estar preparado para las fluctuaciones y evitar la complacencia en tiempos de prosperidad. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">La inversi\u00f3n estrat\u00e9gica por encima del beneficio a corto plazo<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Invertir en el futuro de la empresa debe tener prioridad sobre la obtenci\u00f3n de beneficios inmediatos. Este enfoque garantiza la sostenibilidad y la resistencia a largo plazo. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Gesti\u00f3n de activos<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Una gesti\u00f3n eficaz de los activos puede ser la diferencia entre la supervivencia y el fracaso de un hotel. Asegurarse de que los activos est\u00e1n preparados para el futuro o son reciclables es vital. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Valorar la salud y el bienestar<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">La pandemia ha aumentado la concienciaci\u00f3n sobre la salud y el bienestar, convirti\u00e9ndolos en una prioridad tanto para los hu\u00e9spedes como para los empleados.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Dependencias econ\u00f3micas y sociales<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">El sector de la hosteler\u00eda depende de una mano de obra diversa, que a menudo incluye a trabajadores mal pagados. Reconocer y apoyar a estos trabajadores esenciales es crucial para la estabilidad del sector. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3><b><span data-contrast=\"auto\">Planificaci\u00f3n estrat\u00e9gica en el sector de la hosteler\u00eda<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/h3>\n<p><b><span data-contrast=\"auto\">Visi\u00f3n y estrategia a largo plazo<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Una visi\u00f3n y una estrategia claras vinculan el presente con la direcci\u00f3n futura de la empresa. Separar el pensamiento estrat\u00e9gico de las operaciones cotidianas ayuda a gestionar los retos actuales mientras se prepara el futuro. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Aceptar el cambio y la innovaci\u00f3n<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">La industria debe reexaminar, replantear y ajustar continuamente los planes. La innovaci\u00f3n y la creatividad son esenciales para adaptarse a las nuevas realidades y tendencias emergentes. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Ajustes operativos<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Los hoteles han aprendido el valor de la flexibilidad operativa, como alquilar habitaciones durante el d\u00eda y proporcionar entornos favorables al trabajo. Esta adaptabilidad puede abrir nuevas fuentes de ingresos y mejorar la experiencia de los hu\u00e9spedes. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Enfoque en la sostenibilidad<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Preparar los activos para el futuro implica incorporar pr\u00e1cticas sostenibles. Esto incluye iniciativas medioambientales, compromiso con la comunidad y operaciones \u00e9ticas que resuenen entre los consumidores cada vez m\u00e1s concienciados. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">La pandemia de COVID-19 ha sido una llamada de atenci\u00f3n para el sector de la hosteler\u00eda, que ha puesto de relieve la necesidad de una planificaci\u00f3n s\u00f3lida y adaptable. Aunque el futuro inmediato sigue siendo incierto, las lecciones aprendidas durante esta crisis pueden ayudar al sector a desarrollar su capacidad de resistencia y a afrontar los retos futuros con eficacia. La planificaci\u00f3n estrat\u00e9gica, la flexibilidad y la atenci\u00f3n a la salud y el bienestar ser\u00e1n factores clave para garantizar el \u00e9xito a largo plazo de los hoteles.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <hr \/>\n                  <h3>Descargar el informe<\/h3>\n                  <p>\n                    Para consultar cuadros detallados, gr\u00e1ficos y otros an\u00e1lisis, descarga el informe completo <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/IR_Planning-is-Everything.pdf\" target=\"_blank\">aqu\u00ed<\/a>                  <\/p>\n                <\/div>\n                      <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n                        <hr class=\"hhtl-animate-global-top\" \/>\n              <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin\">\n                <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Autor<\/h3>\n                                      <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/es\/spain\/consultant\/philip-bacon\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Philip-Bacon-avatar.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Philip Bacon<\/b>\n                                    <br \/>Global Practice Leader Valuation Advisory                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:pbacon@horwathhtl.com\">pbacon@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M13.0009 14.5H12.9159C3.09086 13.935 1.69586 5.645 1.50086 3.115C1.48514 2.91829 1.5084 2.72041 1.56929 2.53271C1.63019 2.345 1.72752 2.17115 1.85571 2.02113C1.98391 1.8711 2.14045 1.74784 2.31636 1.65842C2.49227 1.569 2.6841 1.51516 2.88086 1.5H5.63586C5.83614 1.49981 6.03186 1.55976 6.19767 1.67208C6.36349 1.78441 6.49175 1.94394 6.56586 2.13L7.32586 4C7.39903 4.18177 7.41719 4.38104 7.37808 4.57305C7.33897 4.76505 7.24431 4.94134 7.10586 5.08L6.04086 6.155C6.20721 7.10037 6.65995 7.97183 7.3378 8.65148C8.01566 9.33112 8.88592 9.78615 9.83086 9.955L10.9159 8.88C11.0566 8.74308 11.2345 8.65063 11.4275 8.61417C11.6204 8.57771 11.8199 8.59887 12.0009 8.675L13.8859 9.43C14.0691 9.50644 14.2255 9.63571 14.335 9.80134C14.4445 9.96696 14.5023 10.1614 14.5009 10.36V13C14.5009 13.3978 14.3428 13.7794 14.0615 14.0607C13.7802 14.342 13.3987 14.5 13.0009 14.5ZM3.00086 2.5C2.86825 2.5 2.74107 2.55268 2.6473 2.64645C2.55353 2.74022 2.50086 2.86739 2.50086 3V3.04C2.73086 6 4.20586 13 12.9709 13.5C13.0365 13.5041 13.1024 13.4951 13.1646 13.4737C13.2268 13.4522 13.2842 13.4187 13.3334 13.375C13.3827 13.3314 13.4228 13.2784 13.4515 13.2192C13.4803 13.16 13.497 13.0957 13.5009 13.03V10.36L11.6159 9.605L10.1809 11.03L9.94086 11C5.59086 10.455 5.00086 6.105 5.00086 6.06L4.97086 5.82L6.39086 4.385L5.64086 2.5H3.00086Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                                                                <a href=\"tel:+34 663726 880\">+34 663726 880<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.6;\" class=\"hhtl-size hhtl-icon dark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\">\n                                          <path d=\"M480.07-485.39q29.85 0 51.04-21.26 21.2-21.26 21.2-51.11 0-29.85-21.26-51.05Q509.79-630 479.93-630q-29.85 0-51.04 21.26-21.2 21.26-21.2 51.12 0 29.85 21.26 51.04 21.26 21.19 51.12 21.19ZM480-179.46q117.38-105.08 179.65-201.58 62.27-96.5 62.27-169.04 0-109.38-69.5-179.84-69.5-70.46-172.42-70.46-102.92 0-172.42 70.46-69.5 70.46-69.5 179.84 0 72.54 62.27 169.04 62.27 96.5 179.65 201.58Zm0 79.84Q329-230.46 253.54-343.15q-75.46-112.7-75.46-206.93 0-138.46 89.57-224.19Q357.23-860 480-860t212.35 85.73q89.57 85.73 89.57 224.19 0 94.23-75.46 206.93Q631-230.46 480-99.62Zm0-458.07Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"https:\/\/horwathhtl.com\/es\/espana\/oficina\/espana\/\">\n                                          Madrid                                        <\/a>\n                                      <\/p>\n                                    <\/div>\n                                                              <\/div>\n                                                <\/div>\n                                  <\/div>\n                            <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                <hr class=\"hhtl-animate-global-top\" \/>\n                <h3 class=\"hhtl-animate-global-top\">Oficina<\/h3>\n                                      <a href=\"https:\/\/horwathhtl.com\/es\/espana\/oficina\/espana\/\" class=\"hhtl-animate-global-top\">\n                        Espa\u00f1a                      <\/a>\n                      <br \/>\n                                  <\/div>\n                            <div class=\"hhtl-animate-global-top\">\n                <hr \/>\n                <h3>Descargar informe<\/h3>\n                                      <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/IR_Planning-is-Everything.pdf\" target=\"_blank\" class=\"relative group w-2\/3 inline-block overflow-hidden\">\n                        <div class=\"absolute inset-0 opacity-0 group-hover:opacity-100 transition-opacity duration-500 bg-black\/40\"><\/div>\n                        <div class=\"absolute inset-0 w-full flex items-center justify-center\">\n                        <svg class=\"fill-hhtl-neutral-50 w-auto h-1\/6\" viewBox=\"0 0 14 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                          <path class=\"translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M13 13H1C0.734893 12.9996 0.480747 12.8942 0.293288 12.7067C0.105829 12.5193 0.000357171 12.2651 0 12V8H1V12H13V8H14V12C13.9996 12.2651 13.8942 12.5193 13.7067 12.7067C13.5193 12.8942 13.2651 12.9996 13 13Z\" \/>\n                          <path class=\"-translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M11 5L10.3035 4.285L7.5 7.075L7.5 4.37121e-08L6.5 0L6.5 7.075L3.7135 4.285L3 5L7 9L11 5Z\" \/>\n                        <\/svg>\n                        <\/div>\n                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Industry-Report_Planning-is-Everything-scaled.jpg\" alt=\"La planificaci\u00f3n lo es todo; el plan no es nada.\" style=\"border-width: 1px;\" class=\"border-hhtl-neutral-100\" \/>\n                      <\/a>\n                                          <div style=\"--hhtl-margin-top: 1.25;\" class=\"flex flex-wrap hhtl-margin\">\n                                                        <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                  Hosteler\u00eda                                <\/div>\n                                                              <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Industry Reports                                <\/div>\n                                                              <div style=\"background-color: #b14fc5; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Viewpoint                                <\/div>\n                                                    <\/div>\n                                  <\/div>\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n      <hr class=\"hhtl-animate-global-top\" \/>\n      <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Comparte<\/h3>\n      <div class=\"flex\">\n                <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-1\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?title=La%20planificaci%C3%B3n%20lo%20es%20todo%3B%20el%20plan%20no%20es%20nada.&#038;url=https:\/\/horwathhtl.com\/es\/publication\/la-planificacion-lo-es-todo-el-plan-no-es-nada\/\" target=\"_blank\">\n          <div style=\"--hhtl-width: 2; --hhtl-height: 2; 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