{"id":16490,"date":"2023-10-16T09:15:00","date_gmt":"2023-10-16T09:15:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&#038;p=16490"},"modified":"2024-12-11T13:59:37","modified_gmt":"2024-12-11T13:59:37","slug":"informe-espana-hoteles-y-cadenas-2023","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/es\/publication\/informe-espana-hoteles-y-cadenas-2023\/","title":{"rendered":"Informe Espa\u00f1a Hoteles y Cadenas 2023"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Spain_Barcelona_Park-Guell_2-scaled.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Spain_Barcelona_Park-Guell_2-scaled.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Informe Cadenas  <\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Informe Espa\u00f1a Hoteles y Cadenas 2023<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">El Informe sobre Hoteles y Cadenas en Espa\u00f1a 2023 ofrece un an\u00e1lisis exhaustivo de la industria hotelera espa\u00f1ola, destacando la recuperaci\u00f3n del sector tras la pandemia y la continua expansi\u00f3n de las cadenas hoteleras en todo el pa\u00eds. El informe profundiza en las tendencias clave, la din\u00e1mica del mercado y las actividades de inversi\u00f3n que configuran el panorama hotelero espa\u00f1ol.   <\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-publication-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <h3><strong>Recuperaci\u00f3n y expansi\u00f3n del mercado<\/strong><\/h3>\n<p>La actividad tur\u00edstica en Espa\u00f1a repunt\u00f3 plenamente en 2022, y el sector tur\u00edstico represent\u00f3 el 61% del crecimiento econ\u00f3mico del pa\u00eds. El PIB tur\u00edstico alcanz\u00f3 los 159.500 millones de euros en 2022, superando los niveles de 2019 en un 1,4%. Las previsiones para 2023 apuntan a un mayor crecimiento, con un PIB tur\u00edstico previsto de 178.800 millones de euros, lo que representa un aumento del 13,6% respecto a las cifras de 2019.<br \/>\nLa fuerte recuperaci\u00f3n del turismo internacional ha impulsado este crecimiento, con m\u00e1s de 47,6 millones de turistas internacionales que visitaron Espa\u00f1a en el primer semestre de 2023, un aumento del 20,9% respecto al a\u00f1o anterior.  <\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">La actividad tur\u00edstica en Espa\u00f1a repunt\u00f3 plenamente en 2022, y el sector tur\u00edstico represent\u00f3 el 61% del crecimiento econ\u00f3mico del pa\u00eds. El PIB tur\u00edstico alcanz\u00f3 los 159.500 millones de euros en 2022, superando los niveles de 2019 en un 1,4%. Las previsiones para 2023 apuntan a un mayor crecimiento, con un PIB tur\u00edstico previsto de 178.800 millones de euros, lo que representa un aumento del 13,6% respecto a las cifras de 2019.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">La fuerte recuperaci\u00f3n del turismo internacional ha impulsado este crecimiento, con m\u00e1s de 47,6 millones de turistas internacionales que visitaron Espa\u00f1a en el primer semestre de 2023, un 20,9% m\u00e1s que el a\u00f1o anterior.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Crecimiento de las cadenas hoteleras<\/span><\/b><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/h3>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">El n\u00famero total de hoteles de cadena en Espa\u00f1a aument\u00f3 un 2% de 2022 a 2023, alcanzando los 2.831 hoteles. El n\u00famero de habitaciones de cadena creci\u00f3 ligeramente, un 0,33%, hasta 427.951. La penetraci\u00f3n de las cadenas es ahora del 37% en hoteles y del 60% en habitaciones, lo que refleja la continua expansi\u00f3n de los hoteles de marca.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Se han introducido nuevas marcas en el mercado, con marcas internacionales como Hyatt ampliando su presencia con nuevas entradas como Thompson en Madrid y Grand Hyatt en La Manga. La marca danesa Zleep Hotels tambi\u00e9n debut\u00f3 en Espa\u00f1a, lo que indica el atractivo del pa\u00eds para los operadores internacionales. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Modelo de franquicia y nuevos modelos operativos<\/span><\/b><\/h3>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">El modelo de franquicia ha ganado una tracci\u00f3n significativa, y ahora representa casi el 10% de todos los establecimientos de la cadena, lo que supone un aumento del 2% respecto al a\u00f1o anterior. Este cambio refleja una tendencia m\u00e1s amplia hacia nuevos modelos operativos, como los operadores multimarca o terceros, cada vez m\u00e1s favorecidos por su eficacia y adaptabilidad al mercado. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Los modelos de gesti\u00f3n tradicionales han experimentado un ligero descenso, con una reducci\u00f3n del 3%, a medida que m\u00e1s operadores optan por la franquicia como estrategia de expansi\u00f3n de la marca.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n<h3><b><span data-contrast=\"auto\">L\u00edderes del mercado<\/span><\/b><\/h3>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">La clasificaci\u00f3n de las principales cadenas hoteleras en Espa\u00f1a se mantiene estable, con Meli\u00e1 Hotels International a la cabeza con 119 hoteles y 31.357 habitaciones, seguida de Barcel\u00f3 Hotel Group con 81 hoteles y 18.590 habitaciones. Eurostars Hotel Company y Marriott International tambi\u00e9n mantienen sus s\u00f3lidas posiciones en el mercado. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Entre las nuevas incorporaciones destacan Paradores de Turismo y Fattal Hotel Group, con el crecimiento de este \u00faltimo impulsado por la adquisici\u00f3n de seis propiedades en Mallorca.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Inversiones r\u00e9cord<\/span><\/b><\/h3>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">En 2022 se bati\u00f3 el r\u00e9cord de inversiones hoteleras en Espa\u00f1a, por un total de 3.280 millones de euros, con destinos de ocio como Baleares, Canarias y M\u00e1laga a la cabeza. Los inversores internacionales representaron el 72% de estas transacciones, lo que subraya el continuo inter\u00e9s mundial por el mercado hotelero espa\u00f1ol. <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":1440,\"335559991\":360,\"469769226\":\"Courier New\",\"469769242\":[9675],\"469777803\":\"left\",\"469777804\":\"o\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">En 2023, entre las operaciones m\u00e1s importantes figuran la adquisici\u00f3n por Abu Dhabi Investment Authority (ADIA) de dos carteras que suman 24 activos por 800 millones de euros, y la compra por The Olayan Group del hotel Mandarin Oriental de Barcelona por m\u00e1s de 200 millones de euros.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">El sector hotelero espa\u00f1ol no s\u00f3lo se ha recuperado, sino que sigue creciendo, impulsado por un fuerte turismo internacional y una importante actividad inversora. La expansi\u00f3n de las cadenas hoteleras, unida a la adopci\u00f3n de nuevos modelos operativos, posiciona a Espa\u00f1a como mercado l\u00edder en el sector hotelero mundial. A pesar de retos como el aumento de los costes, las perspectivas de futuro siguen siendo positivas.  <\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335559739\":160,\"335559740\":240}\"> <\/span><\/p>\n          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <hr \/>\n                  <h3>Descargar el informe<\/h3>\n                  <p>\n                    Para consultar cuadros detallados, gr\u00e1ficos y otros an\u00e1lisis, descarga el informe completo <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Spain-Hotels-Chains-Report-2023_ENG.pdf\" target=\"_blank\">aqu\u00ed<\/a>                  <\/p>\n                <\/div>\n                      <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n                        <hr class=\"hhtl-animate-global-top\" \/>\n              <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin\">\n                <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Autores<\/h3>\n                                      <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/es\/spain\/consultant\/philip-bacon\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Philip-Bacon-avatar.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Philip Bacon<\/b>\n                                    <br \/>Global Practice Leader Valuation Advisory                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:pbacon@horwathhtl.com\">pbacon@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M13.0009 14.5H12.9159C3.09086 13.935 1.69586 5.645 1.50086 3.115C1.48514 2.91829 1.5084 2.72041 1.56929 2.53271C1.63019 2.345 1.72752 2.17115 1.85571 2.02113C1.98391 1.8711 2.14045 1.74784 2.31636 1.65842C2.49227 1.569 2.6841 1.51516 2.88086 1.5H5.63586C5.83614 1.49981 6.03186 1.55976 6.19767 1.67208C6.36349 1.78441 6.49175 1.94394 6.56586 2.13L7.32586 4C7.39903 4.18177 7.41719 4.38104 7.37808 4.57305C7.33897 4.76505 7.24431 4.94134 7.10586 5.08L6.04086 6.155C6.20721 7.10037 6.65995 7.97183 7.3378 8.65148C8.01566 9.33112 8.88592 9.78615 9.83086 9.955L10.9159 8.88C11.0566 8.74308 11.2345 8.65063 11.4275 8.61417C11.6204 8.57771 11.8199 8.59887 12.0009 8.675L13.8859 9.43C14.0691 9.50644 14.2255 9.63571 14.335 9.80134C14.4445 9.96696 14.5023 10.1614 14.5009 10.36V13C14.5009 13.3978 14.3428 13.7794 14.0615 14.0607C13.7802 14.342 13.3987 14.5 13.0009 14.5ZM3.00086 2.5C2.86825 2.5 2.74107 2.55268 2.6473 2.64645C2.55353 2.74022 2.50086 2.86739 2.50086 3V3.04C2.73086 6 4.20586 13 12.9709 13.5C13.0365 13.5041 13.1024 13.4951 13.1646 13.4737C13.2268 13.4522 13.2842 13.4187 13.3334 13.375C13.3827 13.3314 13.4228 13.2784 13.4515 13.2192C13.4803 13.16 13.497 13.0957 13.5009 13.03V10.36L11.6159 9.605L10.1809 11.03L9.94086 11C5.59086 10.455 5.00086 6.105 5.00086 6.06L4.97086 5.82L6.39086 4.385L5.64086 2.5H3.00086Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                                                                <a href=\"tel:+34 663726 880\">+34 663726 880<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.6;\" class=\"hhtl-size hhtl-icon dark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\">\n                                          <path d=\"M480.07-485.39q29.85 0 51.04-21.26 21.2-21.26 21.2-51.11 0-29.85-21.26-51.05Q509.79-630 479.93-630q-29.85 0-51.04 21.26-21.2 21.26-21.2 51.12 0 29.85 21.26 51.04 21.26 21.19 51.12 21.19ZM480-179.46q117.38-105.08 179.65-201.58 62.27-96.5 62.27-169.04 0-109.38-69.5-179.84-69.5-70.46-172.42-70.46-102.92 0-172.42 70.46-69.5 70.46-69.5 179.84 0 72.54 62.27 169.04 62.27 96.5 179.65 201.58Zm0 79.84Q329-230.46 253.54-343.15q-75.46-112.7-75.46-206.93 0-138.46 89.57-224.19Q357.23-860 480-860t212.35 85.73q89.57 85.73 89.57 224.19 0 94.23-75.46 206.93Q631-230.46 480-99.62Zm0-458.07Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"https:\/\/horwathhtl.com\/es\/espana\/oficina\/espana\/\">\n                                          Madrid                                        <\/a>\n                                      <\/p>\n                                    <\/div>\n                                                              <\/div>\n                                                <\/div>\n                                          <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/es\/spain\/consultant\/irene-santos\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Irene-Santos-avi-3.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Irene Santos<\/b>\n                                    <br \/>Consultant                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:isantos@horwathhtl.com\">isantos@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.6;\" class=\"hhtl-size hhtl-icon dark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\">\n                                          <path d=\"M480.07-485.39q29.85 0 51.04-21.26 21.2-21.26 21.2-51.11 0-29.85-21.26-51.05Q509.79-630 479.93-630q-29.85 0-51.04 21.26-21.2 21.26-21.2 51.12 0 29.85 21.26 51.04 21.26 21.19 51.12 21.19ZM480-179.46q117.38-105.08 179.65-201.58 62.27-96.5 62.27-169.04 0-109.38-69.5-179.84-69.5-70.46-172.42-70.46-102.92 0-172.42 70.46-69.5 70.46-69.5 179.84 0 72.54 62.27 169.04 62.27 96.5 179.65 201.58Zm0 79.84Q329-230.46 253.54-343.15q-75.46-112.7-75.46-206.93 0-138.46 89.57-224.19Q357.23-860 480-860t212.35 85.73q89.57 85.73 89.57 224.19 0 94.23-75.46 206.93Q631-230.46 480-99.62Zm0-458.07Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"https:\/\/horwathhtl.com\/es\/espana\/oficina\/espana\/\">\n                                          Madrid                                        <\/a>\n                                      <\/p>\n                                    <\/div>\n                                                              <\/div>\n                                                <\/div>\n                                  <\/div>\n                            <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                <hr class=\"hhtl-animate-global-top\" \/>\n                <h3 class=\"hhtl-animate-global-top\">Oficina<\/h3>\n                                      <a href=\"https:\/\/horwathhtl.com\/es\/espana\/oficina\/espana\/\" class=\"hhtl-animate-global-top\">\n                        Espa\u00f1a                      <\/a>\n                      <br \/>\n                                  <\/div>\n                            <div class=\"hhtl-animate-global-top\">\n                <hr \/>\n                <h3>Descargar informe<\/h3>\n                                      <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Spain-Hotels-Chains-Report-2023_ENG.pdf\" target=\"_blank\" class=\"relative group w-2\/3 inline-block overflow-hidden\">\n                        <div class=\"absolute inset-0 opacity-0 group-hover:opacity-100 transition-opacity duration-500 bg-black\/40\"><\/div>\n                        <div class=\"absolute inset-0 w-full flex items-center justify-center\">\n                        <svg class=\"fill-hhtl-neutral-50 w-auto h-1\/6\" viewBox=\"0 0 14 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                          <path class=\"translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M13 13H1C0.734893 12.9996 0.480747 12.8942 0.293288 12.7067C0.105829 12.5193 0.000357171 12.2651 0 12V8H1V12H13V8H14V12C13.9996 12.2651 13.8942 12.5193 13.7067 12.7067C13.5193 12.8942 13.2651 12.9996 13 13Z\" \/>\n                          <path class=\"-translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M11 5L10.3035 4.285L7.5 7.075L7.5 4.37121e-08L6.5 0L6.5 7.075L3.7135 4.285L3 5L7 9L11 5Z\" \/>\n                        <\/svg>\n                        <\/div>\n                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/SPAIN_COVER_E.png\" alt=\"Informe Espa\u00f1a Hoteles y Cadenas 2023\" style=\"border-width: 1px;\" class=\"border-hhtl-neutral-100\" \/>\n                      <\/a>\n                                          <div style=\"--hhtl-margin-top: 1.25;\" class=\"flex flex-wrap hhtl-margin\">\n                                                        <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                  Hosteler\u00eda                                <\/div>\n                                                              <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Hotels &amp; Chains Reports                                <\/div>\n                                                              <div style=\"background-color: #0050ad; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Report                                <\/div>\n                                                    <\/div>\n                                  <\/div>\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n      <hr class=\"hhtl-animate-global-top\" \/>\n      <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Comparte<\/h3>\n      <div class=\"flex\">\n                <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-1\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?title=Informe%20Espa%C3%B1a%20Hoteles%20y%20Cadenas%202023&#038;url=https:\/\/horwathhtl.com\/es\/publication\/informe-espana-hoteles-y-cadenas-2023\/\" target=\"_blank\">\n          <div style=\"--hhtl-width: 2; 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