{"id":49496,"date":"2026-02-16T15:03:28","date_gmt":"2026-02-16T15:03:28","guid":{"rendered":"https:\/\/horwathhtl.com\/consultant\/daniel-ruiz-sotillo\/"},"modified":"2026-02-16T18:11:55","modified_gmt":"2026-02-16T18:11:55","slug":"daniel-ruiz-sotillo","status":"publish","type":"consultant","link":"https:\/\/horwathhtl.com\/es\/consultant\/daniel-ruiz-sotillo\/","title":{"rendered":"Daniel Ruiz Sotillo"},"content":{"rendered":"<div style=\"--hhtl-padding-top: 6; --hhtl-padding-bottom: 15;\" class=\"hhtl-consultant-info hhtl-padding hhtl-animate-global-top\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6; --hhtl-padding-y: 0;\" class=\"hhtl-padding md:col-span-3\">\n        <h1 style=\"\" class=\"text-hhtl-indigo-light consultant-post-title hhtl-animate-global-top\">Daniel Ruiz Sotillo<\/h1>\n                      <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">\n                Director, <a style=\"text-decoration: none;\" href=\"https:\/\/horwathhtl.com\/es\/oficina\/espana\/\">Madrid, Espa\u00f1a<\/a>              <\/h3>\n                          <div class=\"text-hhtl-neutral-600\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Daniel Ruiz Sotillo dirige la pr\u00e1ctica de Capital Humano en Horwath HTL Espa\u00f1a, donde supervisa proyectos estrat\u00e9gicos de alto impacto para inversores, family offices, fondos de inversi\u00f3n, grupos hoteleros y empresas que operan en los sectores inmobiliario, hotelero y afines. <\/p><p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Con m\u00e1s de 15 a\u00f1os de experiencia transformando organizaciones complejas, Daniel est\u00e1 especializado en convertir el Capital Humano en un motor directo de rentabilidad, eficiencia operativa y valor del activo.<\/p>              <\/div>\n                          <div style=\"--hhtl-margin-top: 2.5; --hhtl-margin-bottom: 5;\" class=\"flex hhtl-margin hhtl-animate-global-top\">\n                                      <a href=\"https:\/\/www.linkedin.com\/in\/daniel-ruiz-sotillo--\/?locale=en_US\" target=\"_blank\">\n                        <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-y: 0; --hhtl-margin-right: 0.625;\" class=\"hhtl-social linkedin group hhtl-size flex hhtl-margin items-center justify-center rounded-full cursor-pointer\">\n                          <svg style=\"--hhtl-height: 1.35;\" class=\"hhtl-size fill-white group-hover:fill-hhtl-neutral-100 transition-colors duration-300\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M13.1 2H2.9C2.4 2 2 2.4 2 2.85V13.1C2 13.55 2.4 13.95 2.9 13.95H13.1C13.6 13.95 14 13.55 14 13.1V2.85C14 2.4 13.6 2 13.1 2ZM5.55 12.2H3.8V6.5H5.55V12.2ZM4.7 5.7C4.15 5.7 3.65 5.25 3.65 4.65C3.65 4.05 4.1 3.6 4.7 3.6C5.25 3.6 5.75 4.05 5.75 4.65C5.75 5.25 5.25 5.7 4.7 5.7ZM12.25 12.15H10.5V9.35C10.5 8.7 10.5 7.8 9.55 7.8C8.6 7.8 8.5 8.55 8.5 9.25V12.1H6.75V6.5H8.4V7.25H8.45C8.7 6.8 9.3 6.3 10.15 6.3C11.95 6.3 12.3 7.5 12.3 9.05V12.15H12.25Z\" \/>\n                          <\/svg>\n                        <\/div>\n                      <\/a>\n                                  <\/div>\n                          <div class=\"sticky top-0\">\n                <hr class=\"hhtl-animate-global-top\" \/>\n                                      <div class=\"text-hhtl-neutral-600\">\n                        <p class=\"b2 hhtl-animate-global-top hhtl-animate-global-delay-2\">Su enfoque integra estrategia, anal\u00edtica avanzada y disciplina operativa, aplicando metodolog\u00edas de optimizaci\u00f3n del P&amp;L, auditor\u00edas de eficiencia, evaluaci\u00f3n de talento cr\u00edtico y redise\u00f1o de procesos apalancados en tecnolog\u00eda e IA. Su trabajo se orienta a maximizar el EBITDA, reducir riesgos laborales y operativos y profesionalizar estructuras en contextos de crecimiento, reestructuraci\u00f3n o procesos de M&amp;A, aportando rigor t\u00e9cnico y un entendimiento profundo del impacto humano en la cuenta de resultados.<\/p><p class=\"b2 hhtl-animate-global-top hhtl-animate-global-delay-2\">Antes de incorporarse a Horwath HTL, Daniel lider\u00f3 el crecimiento y escalado de la funci\u00f3n de Personas en BQ, gestionando una plantilla de 1.500 empleados en 7 pa\u00edses, y desarroll\u00f3 su trayectoria en sectores cr\u00edticos como salud, tecnolog\u00eda y retail. En estas industrias impuls\u00f3 pol\u00edticas ESG, transformaci\u00f3n digital de procesos y modelos de gesti\u00f3n orientados a reducir la rotaci\u00f3n, incrementar la productividad y consolidar capacidades internas de alto rendimiento.<\/p><p class=\"b2 hhtl-animate-global-top hhtl-animate-global-delay-2\">Como atleta ol\u00edmpico en Atenas 2004, Daniel integra la disciplina de alto rendimiento en la cultura corporativa \u2014disciplina, resiliencia, orientaci\u00f3n al logro y cultura de alto rendimiento\u2014 para fortalecer la ejecuci\u00f3n y el alineamiento estrat\u00e9gico de los equipos. Es Licenciado en ADE por la UCM, posee un MBA, un M\u00e1ster Executive en Gesti\u00f3n de RRHH por el Centro de Estudios Garrigues, adem\u00e1s de formaci\u00f3n especializada en Business Analytics y Compliance, lo que le permite abordar la gesti\u00f3n del talento con una perspectiva t\u00e9cnica, estrat\u00e9gica y anal\u00edtica de primer nivel.<\/p>                      <\/div>\n                                  <\/div>\n                  <\/div>\n      <div style=\"--hhtl-padding-x: 6; --hhtl-padding-y: 0;\" class=\"hhtl-padding md:col-span-2\">\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"aspect-square hhtl-margin\">\n            <img decoding=\"async\" class=\"md:scale-145\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2026\/02\/Daniel-Ruiz-Sotillo-Style-2-B.png\" alt=\"Daniel Ruiz Sotillo\"\/>\n          <\/div>\n          <div class=\"sticky top-0\">\n                            <div style=\"--hhtl-margin-top: 10; --hhtl-margin-bottom: 2;\" class=\"hhtl-margin\">\n                  <hr class=\"hhtl-animate-global-top\" \/>\n                  <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Datos de contacto<\/h3>\n                                          <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                          <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                            <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                            <\/svg>\n                          <\/div>\n                          <p>\n                            <a href=\"mailto:druizsotillo@horwathhtl.com\">druizsotillo@horwathhtl.com<\/a>\n                          <\/p>\n                        <\/div>\n                                              <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                          <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                            <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M13.0009 14.5H12.9159C3.09086 13.935 1.69586 5.645 1.50086 3.115C1.48514 2.91829 1.5084 2.72041 1.56929 2.53271C1.63019 2.345 1.72752 2.17115 1.85571 2.02113C1.98391 1.8711 2.14045 1.74784 2.31636 1.65842C2.49227 1.569 2.6841 1.51516 2.88086 1.5H5.63586C5.83614 1.49981 6.03186 1.55976 6.19767 1.67208C6.36349 1.78441 6.49175 1.94394 6.56586 2.13L7.32586 4C7.39903 4.18177 7.41719 4.38104 7.37808 4.57305C7.33897 4.76505 7.24431 4.94134 7.10586 5.08L6.04086 6.155C6.20721 7.10037 6.65995 7.97183 7.3378 8.65148C8.01566 9.33112 8.88592 9.78615 9.83086 9.955L10.9159 8.88C11.0566 8.74308 11.2345 8.65063 11.4275 8.61417C11.6204 8.57771 11.8199 8.59887 12.0009 8.675L13.8859 9.43C14.0691 9.50644 14.2255 9.63571 14.335 9.80134C14.4445 9.96696 14.5023 10.1614 14.5009 10.36V13C14.5009 13.3978 14.3428 13.7794 14.0615 14.0607C13.7802 14.342 13.3987 14.5 13.0009 14.5ZM3.00086 2.5C2.86825 2.5 2.74107 2.55268 2.6473 2.64645C2.55353 2.74022 2.50086 2.86739 2.50086 3V3.04C2.73086 6 4.20586 13 12.9709 13.5C13.0365 13.5041 13.1024 13.4951 13.1646 13.4737C13.2268 13.4522 13.2842 13.4187 13.3334 13.375C13.3827 13.3314 13.4228 13.2784 13.4515 13.2192C13.4803 13.16 13.497 13.0957 13.5009 13.03V10.36L11.6159 9.605L10.1809 11.03L9.94086 11C5.59086 10.455 5.00086 6.105 5.00086 6.06L4.97086 5.82L6.39086 4.385L5.64086 2.5H3.00086Z\" \/>\n                            <\/svg>\n                          <\/div>\n                          <p>\n                                                        <a href=\"tel:+34 93 240 28 20\">+34 93 240 28 20<\/a>\n                          <\/p>\n                        <\/div>\n                                      <\/div>\n                                <hr class=\"hhtl-animate-global-top\" \/>\n                <div>\n                  <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Equipo relacionado<\/h3>\n                                          <a href=\"https:\/\/horwathhtl.com\/es\/spain\/consultant\/philip-bacon\/\" style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center no-underline hhtl-animate-global-top\">\n                          <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                            <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Philip-Bacon-avatar.png\" \/>\n                          <\/div>\n                          <p>\n                            <b>Philip Bacon<\/b>\n                            <br \/>Global Practice Leader Valuation Advisory                          <\/p>\n                        <\/a>\n                        <hr \/>                                              <a href=\"https:\/\/horwathhtl.com\/es\/spain\/consultant\/antoni-cuadrada\/\" style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center no-underline hhtl-animate-global-top\">\n                          <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                            <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Antoni-Cuadrada-avi-2.png\" \/>\n                          <\/div>\n                          <p>\n                            <b>Antoni Cuadrada<\/b>\n                            <br \/>Senior Advisor                          <\/p>\n                        <\/a>\n                        <hr \/>                                              <a href=\"https:\/\/horwathhtl.com\/es\/spain\/consultant\/angel-perez\/\" style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center no-underline hhtl-animate-global-top\">\n                          <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                            <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Angel-Perez-1.png\" \/>\n                          <\/div>\n                          <p>\n                            <b>\u00c1ngel P\u00e9rez<\/b>\n                            <br \/>Consultant                          <\/p>\n                        <\/a>\n                        <hr \/>                                              <a href=\"https:\/\/horwathhtl.com\/es\/spain\/consultant\/irene-santos\/\" style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center no-underline hhtl-animate-global-top\">\n                          <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                            <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Irene-Santos-avi-3.png\" \/>\n                          <\/div>\n                          <p>\n                            <b>Irene Santos<\/b>\n                            <br \/>Consultant                          <\/p>\n                        <\/a>\n                        <hr \/>                                              <a href=\"https:\/\/horwathhtl.com\/es\/spain\/consultant\/beatriz-guerra\/\" style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center no-underline hhtl-animate-global-top\">\n                          <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                            <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Profile-Image_Beatriz-Guerra.png\" \/>\n                          <\/div>\n                          <p>\n                            <b>Beatriz Guerra<\/b>\n                            <br \/>Business Development                          <\/p>\n                        <\/a>\n                                                              <\/div>\n                          <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"template":"","meta":{"_acf_changed":false},"role":[],"class_list":["post-49496","consultant","type-consultant","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/consultant\/49496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/consultant"}],"about":[{"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/types\/consultant"}],"wp:attachment":[{"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/media?parent=49496"}],"wp:term":[{"taxonomy":"role","embeddable":true,"href":"https:\/\/horwathhtl.com\/es\/wp-json\/wp\/v2\/role?post=49496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}