{"id":32460,"date":"2024-11-01T11:41:00","date_gmt":"2024-11-01T11:41:00","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=publication&#038;p=32460"},"modified":"2025-02-27T14:02:34","modified_gmt":"2025-02-27T14:02:34","slug":"neue-technologie-in-der-hospitality","status":"publish","type":"publication","link":"https:\/\/horwathhtl.com\/de\/publication\/neue-technologie-in-der-hospitality\/","title":{"rendered":"Neue Technologien in der Hospitality"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/1979\/11\/Hotel_Check-in_Robot-1500x1200-2.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/1979\/11\/Hotel_Check-in_Robot-1500x1200-2.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Bericht<\/h3>\n                    <h1 style=\"--hhtl-margin-bottom: 0;\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Neue Technologien in der Hospitality<\/h1>\n                    <h4 style=\"--hhtl-margin-bottom: 2;\" class=\"hhtl-hero-subheading hhtl-animate-global-top hhtl-animate-global-delay-2\">November 2024<\/h4>\n                          <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-3\">Im Rahmen des 14. Heilbronn Hospitality Symposium hat die Horwath HTL gemeinsam mit dem Heilbronn Hospitality Symposium eine Erhebung durchgef\u00fchrt, die die Sicht auf die G\u00e4ste in Hotels und G\u00e4ste auf neue Technologien bewertet. <\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-publication-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr>\n<h3 class=\"p1\">Neue Technologien in der Hospitality &#8211; Akzeptanz und Herausforderungen<\/h3>\n<p>Dies ist eines der Themen, das die Branche in den kommenden Jahren ma\u00dfgeblich pr\u00e4gen wird. Die Ergebnisse dieser Studie wurde durch Prof. Dr. Markus Zeller pr\u00e4sentiert und in einer Runde diskutiert, die vor allem aus den Vertretern der Zukunft bestand.<\/p>\n<p>Der begleitende Report fasst die Ergebnisse und Erkenntnisse zusammen und beleuchtet, wie digitale Technologien das G\u00e4steerlebnis sowie die operative Gestaltung von Hotels beeinflussen.<\/p>\n<p>Im Mittelpunkt der Studie stehen unter anderem folgende Fragen:<\/p>\n<ul>\n<li>Wie treffen G\u00e4ste heute ihre Entscheidungen, und welche Rolle werden Technologien im Hotel der Zukunft spielen?<\/li>\n<li>Welche Bedeutung wird das Hotelpersonal auch zuk\u00fcnftig haben, insbesondere in der Aufgabe, G\u00e4ste in eine technologische Zukunft zu begleiten?<\/li>\n<li>Und wie k\u00f6nnen Hotelmarken eine Vorreiterrolle durch die kluge Kombination von Technologie und pers\u00f6nlichem Service einnehmen, indem sie sowohl die W\u00fcnsche der G\u00e4ste als auch die der Mitarbeitenden einbeziehen?<\/li>\n<\/ul>\n<p>Ein besonderer Fokus liegt auf der Generation Z. Diese junge Generation, die weitgehend in einem digitalen Umfeld aufgewachsen ist, wird als zuk\u00fcnftige F\u00fchrungskr\u00e4fte und wichtige Zielgruppe der Hotellerie eine entscheidende Rolle spielen. Auch wenn es keine homogene Generation Z gibt, ist es von gro\u00dfem Interesse, zu verstehen, wie sich ihre Ansichten und Erwartungen von denen \u00e4lterer Generationen unterscheiden. Aus diesem Grund wurde diese Generation innerhalb der Umfrage sowie der Next-Generation-Diskussionsrunde zum Thema \u201eG\u00e4stew\u00fcnsche und neue Technologien \u2013 wie nehmen wir unsere Kunden mit in das Hotel &#038; die Gastronomie der Zukunft?\u201c noch einmal explizit betrachtet.<\/p>\n<p>Der vorliegende Report l\u00e4dt dazu ein, diese spannenden Fragestellungen zu entdecken und liefert wertvolle Einblicke in die Trends und Erwartungen, die die Hotellerie in den kommenden Jahren pr\u00e4gen werden. Wir laden Sie ein, die gewonnenen Erkenntnisse zu nutzen, um gemeinsam die Zukunft der Hotellerie zu gestalten.<\/p>\n          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <hr \/>\n                  <h3>Laden Sie den Bericht herunter<\/h3>\n                  <p>\n                    <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2025\/02\/HorwathHTL_Neue-Technologien-in-der-Hospitality.pdf\" target=\"_blank\">Neue Technologien in der Hospitality<\/a> (Deutsch)                  <\/p>\n                <\/div>\n                      <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n                        <hr class=\"hhtl-animate-global-top\" \/>\n              <div style=\"--hhtl-margin-bottom: 5;\" class=\"hhtl-margin\">\n                <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Autoren<\/h3>\n                                      <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/de\/germany\/consultant\/susann-sparwasser\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Susann-Sparwasser-1.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Susann Sparwasser<\/b>\n                                    <br \/>Consultant                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                      <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/de\/germany\/consultant\/christian-buer\/\">\n                                <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                  <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                    <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Christian-Buer-2.png\" \/>\n                                  <\/div>\n                                <\/div>\n                                <div class=\"flex items-center\">\n                                  <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                    <b>Christian Buer<\/b>\n                                    <br \/>Managing Partner                                  <\/p>\n                                <\/div>\n                              <\/a>\n                                                                                <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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--hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.6;\" class=\"hhtl-size hhtl-icon dark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 -960 960 960\">\n                                          <path d=\"M480.07-485.39q29.85 0 51.04-21.26 21.2-21.26 21.2-51.11 0-29.85-21.26-51.05Q509.79-630 479.93-630q-29.85 0-51.04 21.26-21.2 21.26-21.2 51.12 0 29.85 21.26 51.04 21.26 21.19 51.12 21.19ZM480-179.46q117.38-105.08 179.65-201.58 62.27-96.5 62.27-169.04 0-109.38-69.5-179.84-69.5-70.46-172.42-70.46-102.92 0-172.42 70.46-69.5 70.46-69.5 179.84 0 72.54 62.27 169.04 62.27 96.5 179.65 201.58Zm0 79.84Q329-230.46 253.54-343.15q-75.46-112.7-75.46-206.93 0-138.46 89.57-224.19Q357.23-860 480-860t212.35 85.73q89.57 85.73 89.57 224.19 0 94.23-75.46 206.93Q631-230.46 480-99.62Zm0-458.07Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"https:\/\/horwathhtl.com\/de\/deutschland\/b\u00fcro\/deutschland\/\">\n                                          Frankfurt                                        <\/a>\n                                      <\/p>\n                                    <\/div>\n                                                              <\/div>\n                                                <\/div>\n                                  <\/div>\n                            <div class=\"hhtl-animate-global-top\">\n                <hr \/>\n                <h3>Bericht herunterladen<\/h3>\n                                      <a href=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2025\/02\/HorwathHTL_Neue-Technologien-in-der-Hospitality.pdf\" target=\"_blank\" class=\"relative group w-2\/3 inline-block overflow-hidden\">\n                        <div class=\"absolute inset-0 opacity-0 group-hover:opacity-100 transition-opacity duration-500 bg-black\/40\"><\/div>\n                        <div class=\"absolute inset-0 w-full flex items-center justify-center\">\n                        <svg class=\"fill-hhtl-neutral-50 w-auto h-1\/6\" viewBox=\"0 0 14 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                          <path class=\"translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M13 13H1C0.734893 12.9996 0.480747 12.8942 0.293288 12.7067C0.105829 12.5193 0.000357171 12.2651 0 12V8H1V12H13V8H14V12C13.9996 12.2651 13.8942 12.5193 13.7067 12.7067C13.5193 12.8942 13.2651 12.9996 13 13Z\" \/>\n                          <path class=\"-translate-y-full opacity-0 group-hover:translate-y-0 group-hover:opacity-100 transition-all duration-300\" d=\"M11 5L10.3035 4.285L7.5 7.075L7.5 4.37121e-08L6.5 0L6.5 7.075L3.7135 4.285L3 5L7 9L11 5Z\" \/>\n                        <\/svg>\n                        <\/div>\n                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2025\/02\/New-Technology-in-Hospitality.jpg\" alt=\"Neue Technologien in der Hospitality\" style=\"border-width: 1px;\" class=\"border-hhtl-neutral-100\" \/>\n                      <\/a>\n                                          <div style=\"--hhtl-margin-top: 1.25;\" class=\"flex flex-wrap hhtl-margin\">\n                                                        <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                  Gastgewerbe                                <\/div>\n                                                              <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Industry Reports                                <\/div>\n                                                              <div style=\"background-color: #0050ad; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                                Report                                <\/div>\n                                                    <\/div>\n                                  <\/div>\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n      <hr class=\"hhtl-animate-global-top\" \/>\n      <h3 class=\"text-hhtl-neutral-500 hhtl-animate-global-top\">Teilen<\/h3>\n      <div class=\"flex\">\n                <a class=\"hhtl-animate-global-top hhtl-animate-global-delay-1\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite?title=Neue%20Technologien%20in%20der%20Hospitality&#038;url=https:\/\/horwathhtl.com\/de\/publication\/neue-technologie-in-der-hospitality\/\" target=\"_blank\">\n          <div style=\"--hhtl-width: 2; 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