{"id":21188,"date":"2024-09-12T17:50:50","date_gmt":"2024-09-12T17:50:50","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=project&#038;p=21188"},"modified":"2025-01-30T09:49:29","modified_gmt":"2025-01-30T09:49:29","slug":"markteintrittsstrategie-fur-luxus-kurort","status":"publish","type":"project","link":"https:\/\/horwathhtl.com\/de\/projekt\/markteintrittsstrategie-fur-luxus-kurort\/","title":{"rendered":"Markteintrittsstrategie f\u00fcr Luxus-Kurort"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/crans-montana-gesundheitsresort-projekt.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/crans-montana-gesundheitsresort-projekt.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Expertise im Gastgewerbe<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Markteintrittsstrategie f\u00fcr Luxus-Kurort<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Ein Bautr\u00e4ger schlug einem internationalen Betreiber einen Pachtvertrag f\u00fcr ein Luxus-Kurortprojekt in Crans-Montana vor. Der Betreiber ist noch nicht auf dem Schweizer Markt vertreten und daher mit den hier herrschenden Marktkr\u00e4ften und Arbeitsgesetzen nicht vertraut. Weshalb sich dieser an das Berater Team von Horwath HTLf\u00fcr eine fundierte Markteinsch\u00e4tzung und Unterst\u00fctzung bei der vertragsverhandlung wandt.  <\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-project-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr>\n<h3>Projektumfang<\/h3>\n<p>Horwath HTL wurde beauftragt, Einblicke in alle relevanten Themen zu geben, damit der Kunde am Ende in der Lage ist, die wirtschaftliche Tragf\u00e4higkeit des Projekts zu beurteilen. Wir haben den Schweizer Markt f\u00fcr medizinischen Wellnesstourismus, die Konkurrenzsituation, den Zielmarkt und die Zielgruppen sowie deren Gewohnheiten gr\u00fcndlich untersucht. Au\u00dferdem lieferte unser Bericht Informationen \u00fcber die KNA und die \u00fcblichen Geh\u00e4lter.  <\/p>\n          <\/div>\n          <div style=\"--hhtl-margin-top: 3;\" class=\"hhtl-margin hhtl-animate-global-top\">\n            <div class=\"flex flex-wrap\">\n                                    <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Gastgewerbe                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Strategie &amp; Planung                      <\/div>\n                                          <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                      Verm\u00f6genswerte                      <\/div>\n                                <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr \/>\n            <h3>Projekt Standort<\/h3>\n            <p>Crans Montana, Switzerland<\/p>                  <p>\n                    <a href=\"https:\/\/maps.app.goo.gl\/ovgnPTVBmGbxV4nu9\" target=\"_blank\">Projekt auf Google Maps anzeigen<\/a>\n                  <\/p>\n                          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n                    <hr \/>\n                    <h3>Projektteam<\/h3>\n                                                <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/de\/switzerland\/consultant\/andrea-jorger\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Swiss3.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Andrea J\u00f6rger<\/b>\n                                        <br \/>Managing Partner                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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