{"id":21176,"date":"2024-12-02T14:42:03","date_gmt":"2024-12-02T14:42:03","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=project&#038;p=21176"},"modified":"2025-01-30T10:49:21","modified_gmt":"2025-01-30T10:49:21","slug":"gesamtentwicklung-hotel-ibis","status":"publish","type":"project","link":"https:\/\/horwathhtl.com\/de\/projekt\/gesamtentwicklung-hotel-ibis\/","title":{"rendered":"Gesamtentwicklung Hotel IBIS"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/12\/pascal-meier-mU7jWpthvuk-unsplash-scaled.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/12\/pascal-meier-mU7jWpthvuk-unsplash-scaled.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Expertise im Gastgewerbe<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Gesamtentwicklung Hotel IBIS<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Horwath HTL wurde beauftragt, umfassende Beratungsleistungen f\u00fcr die Entwicklung eines IBIS-Hotels zu erbringen und das Projekt durch alle wichtigen Phasen zu begleiten, von der Machbarkeitsanalyse \u00fcber die Suche nach einem Betreiber und die Unterst\u00fctzung bei Planung und Bau bis hin zur Er\u00f6ffnung.<\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-project-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr>\n<h3>Projektumfang<\/h3>\n<p>Horwath HTL wurde beauftragt, umfassende Beratungsleistungen f\u00fcr die Entwicklung eines IBIS-Hotels zu erbringen und das Projekt durch alle wichtigen Phasen zu begleiten, von der Machbarkeitsanalyse \u00fcber die Suche nach einem Betreiber und die Unterst\u00fctzung bei Planung und Bau bis hin zur Er\u00f6ffnung.<\/p>\n<p>Der Auftrag begann mit einer detaillierten Machbarkeitsstudie, um das Marktpotenzial und die finanzielle Tragf\u00e4higkeit des Projekts zu bewerten. Dazu geh\u00f6rte eine Analyse der lokalen Nachfragetreiber, ein Wettbewerbs-Benchmarking und Markttrends, um die optimale Positionierung f\u00fcr das Hotel zu ermitteln. Es wurden Empfehlungen zur Anzahl der Zimmer, zu den Einrichtungen und zur betrieblichen Ausrichtung gegeben, um die \u00dcbereinstimmung mit der Marke IBIS und den Markterwartungen sicherzustellen. Finanzielle Prognosen und Risikoanalysen boten dem Kunden einen klaren Fahrplan f\u00fcr fundierte Entscheidungen.<\/p>\n<p>Horwath HTL f\u00fchrte daraufhin eine Betreibersuche durch, bei der potenzielle Betreiber mit einer nachgewiesenen Erfolgsbilanz im Segment der Economy-Hotels identifiziert und bewertet wurden. Dieser Prozess gipfelte in einem Managementvertrag mit Accor, der die St\u00e4rke der Marke IBIS zur Maximierung der Marktattraktivit\u00e4t nutzte. Die Vertragsverhandlungen sorgten f\u00fcr g\u00fcnstige Konditionen, die die strategischen und finanziellen Ziele des Kunden unterst\u00fctzten.<\/p>\n<p>W\u00e4hrend der Planungs- und Bauphase leistete Horwath HTL fachkundige Unterst\u00fctzung, um sicherzustellen, dass Design und betriebliche Abl\u00e4ufe den IBIS-Markenstandards entsprechen und gleichzeitig das G\u00e4steerlebnis und die betriebliche Effizienz optimiert werden. Die regelm\u00e4\u00dfige Zusammenarbeit mit Architekten, Projektmanagern und anderen Beteiligten trug dazu bei, dass die Ziele und der Zeitplan des Projekts eingehalten wurden.<\/p>\n<p>Die Beteiligung von Horwath HTL setzte sich bis zur Er\u00f6ffnung des Hotels fort und sorgte f\u00fcr einen nahtlosen \u00dcbergang von der Entwicklung zum Betrieb. Dazu geh\u00f6rten die Unterst\u00fctzung vor der Er\u00f6ffnung, die Einrichtung des Betriebs und die strategische Beratung, um das Hotel f\u00fcr einen sofortigen und nachhaltigen Erfolg in seinem Markt zu positionieren.<\/p>\n<p>Das Ergebnis war ein gut ausgef\u00fchrtes Projekt, das ein hochwertiges IBIS-Hotel lieferte, das sowohl den Markenstandards als auch der Marktnachfrage entsprach und gleichzeitig die finanziellen und betrieblichen Ziele des Kunden erreichte.<\/p>\n          <\/div>\n          <div style=\"--hhtl-margin-top: 3;\" class=\"hhtl-margin hhtl-animate-global-top\">\n            <div class=\"flex flex-wrap\">\n                                    <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Gastgewerbe                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Strategie &amp; Planung                      <\/div>\n                                          <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                      Verm\u00f6genswerte                      <\/div>\n                                <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr \/>\n            <h3>Projekt Standort<\/h3>\n            <p>Baden, Switzerland<\/p>          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n                    <hr \/>\n                    <h3>Projektteam<\/h3>\n                                                <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/de\/switzerland\/consultant\/andrea-jorger\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Swiss3.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Andrea J\u00f6rger<\/b>\n                                        <br \/>Managing Partner                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:ajoerger@horwathhtl.com\">ajoerger@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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--hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Swiss3.png\" \/>\n                                            <\/div>\n                                            <p>\n                                              Andrea J\u00f6rger                                            <\/p>\n                                          <\/div>\n                                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center\">\n                                            <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                              <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                              <\/svg>\n                                            <\/div>\n                                            <p>\n                                              <a href=\"mailto:ajoerger@horwathhtl.com\">ajoerger@horwathhtl.com<\/a>\n                                            <\/p>\n                                          <\/div>\n                                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center\">\n                                            <div style=\"--hhtl-width: 2.5; 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