{"id":20822,"date":"2024-11-25T12:42:50","date_gmt":"2024-11-25T12:42:50","guid":{"rendered":"https:\/\/horwathhtl.com\/?post_type=project&#038;p=20822"},"modified":"2025-01-20T13:31:19","modified_gmt":"2025-01-20T13:31:19","slug":"machbarkeitsstudie-fur-das-vorgeschlagene-konzept","status":"publish","type":"project","link":"https:\/\/horwathhtl.com\/de\/projekt\/machbarkeitsstudie-fur-das-vorgeschlagene-konzept\/","title":{"rendered":"Machbarkeitsstudie f\u00fcr das vorgeschlagene Konzept"},"content":{"rendered":"<div  class=\"hhtl-hero hhtl-hero-white hhtl-hero-mirrored hhtl-hero-reverse-gradient\">\n    <div style=\"--hhtl-margin-bottom: 6;\" class=\"grid grid-cols-1 lg:grid-cols-2 lg:auto-rows-fr hhtl-margin\">\n    <div class=\"hhtl-hero-triangle-position\">\n      <div class=\"hhtl-hero-triangle-wrapper opacity-0\">\n        <div class=\"hhtl-hero-triangle-container hhtl-hero-triangle-image\">\n                          <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/11\/webster-mutisya-HX_PQpdwkXw-unsplash-scaled.jpg\" class=\"hhtl-hero-image-hidden\" \/>\n                <div style=\" background-image: url(https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/11\/webster-mutisya-HX_PQpdwkXw-unsplash-scaled.jpg);\" class=\"hhtl-hero-image\"><\/div>\n                      <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hhtl-hero-content-container\">\n      <div class=\"hhtl-hero-content\">\n                      <h3 class=\"hhtl-hero-strapline hhtl-animate-global-top\">Expertise im Gastgewerbe<\/h3>\n                    <h1 style=\"\" class=\"hhtl-hero-heading hhtl-animate-global-top hhtl-animate-global-delay-1\">Machbarkeitsstudie f\u00fcr das vorgeschlagene Konzept<\/h1>\n                      <div class=\"hhtl-hero-description\">\n                <p class=\"b1 hhtl-animate-global-top hhtl-animate-global-delay-2\">Horwath HTL wurde mit der Durchf\u00fchrung einer Machbarkeitsstudie beauftragt, um die Durchf\u00fchrbarkeit eines vorgeschlagenen Konzepts am Standort Neuss zu bewerten. Ziel dieses Auftrags war es, dem Kunden ein klares Verst\u00e4ndnis des Marktpotenzials und der operativen Durchf\u00fchrbarkeit des Projekts zu vermitteln und die Anpassung an die lokale Marktdynamik und die Nachfragefaktoren sicherzustellen.<\/p>              <\/div>\n                  <\/div>\n          <\/div>\n  <\/div>\n  <\/div>\n\n\n<div style=\"--hhtl-padding-top: 0; --hhtl-padding-bottom: 15;\" class=\"hhtl-project-info hhtl-padding\">\n  <div>\n        <div class=\"grid grid-cols-1 md:grid-cols-5\">\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-3 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr>\n<h3>Projektumfang<\/h3>\n<p>Horwath HTL wurde beauftragt, eine kurze Machbarkeitsstudie durchzuf\u00fchren, um die Realisierbarkeit eines vorgeschlagenen Konzepts am Standort Neuss zu bewerten. Ziel dieses Auftrags war es, dem Kunden ein klares Verst\u00e4ndnis des Marktpotenzials und der operativen Durchf\u00fchrbarkeit des Projekts zu vermitteln und die Anpassung an die lokale Marktdynamik und die Nachfragefaktoren sicherzustellen.<\/p>\n<p>Die Studie begann mit einer umfassenden Analyse des Neusser Marktes und konzentrierte sich dabei auf die wirtschaftliche, demographische und touristische Landschaft. Dazu geh\u00f6rte eine Bewertung der Nachfragefaktoren wie Gesch\u00e4ftsaktivit\u00e4ten, lokale Veranstaltungen, Freizeittourismus und die Anbindung an nahe gelegene St\u00e4dte wie D\u00fcsseldorf. Das Wettbewerbsumfeld wurde bewertet, und bestehende sowie geplante Hotelangebote wurden \u00fcberpr\u00fcft, um die Markts\u00e4ttigung festzustellen und m\u00f6gliche L\u00fccken zu identifizieren.<\/p>\n<p>Unser Team untersuchte das vorgeschlagene Konzept im Detail und bewertete seine Ausrichtung an den Marktbed\u00fcrfnissen sowie sein Potenzial, sich innerhalb der Wettbewerbslandschaft zu differenzieren. Dazu geh\u00f6rte eine Bewertung des Konzepts, der Zielkundensegmente und der vorgeschlagenen Einrichtungen, um sicherzustellen, dass diese sowohl marktrelevant als auch finanziell tragf\u00e4hig sind.<\/p>\n<p>Es wurde eine Finanzanalyse durchgef\u00fchrt, um einen ersten Einblick in das Ertragspotenzial, die Betriebskosten und die Kapitalrendite zu erhalten. Es wurden Sensitivit\u00e4tstests durchgef\u00fchrt, um die Leistung des Projekts unter verschiedenen Marktbedingungen zu bewerten und dem Kunden eine klarere Perspektive auf potenzielle Risiken und Chancen zu bieten.<\/p>\n<p>Die Ergebnisse der Studie lieferten dem Kunden eine pr\u00e4gnante und dennoch umfassende Bewertung der Machbarkeit des Konzepts am Standort Neuss. Unsere Empfehlungen boten verwertbare Erkenntnisse zur Verfeinerung des Konzepts und zur besseren Anpassung an die Marktnachfrage und bildeten die Grundlage f\u00fcr fundierte Entscheidungen \u00fcber die zuk\u00fcnftige Entwicklung des Projekts.<\/p>\n          <\/div>\n          <div style=\"--hhtl-margin-top: 3;\" class=\"hhtl-margin hhtl-animate-global-top\">\n            <div class=\"flex flex-wrap\">\n                                    <div style=\"background-color: #54c0e8; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Gastgewerbe                      <\/div>\n                                          <div style=\"background-color: #f5a800; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                        Strategie &amp; Planung                      <\/div>\n                                          <div style=\"background-color: #e5376b; color: #ffffff; --hhtl-padding-x: 0.75; --hhtl-padding-y: 0.25; --hhtl-margin-right: 0.75;; --hhtl-margin-bottom: 0.75;\" class=\"hhtl-padding hhtl-margin caption rounded-md cursor-pointer\">\n                      Verm\u00f6genswerte                      <\/div>\n                                <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div style=\"--hhtl-padding-x: 6;\" class=\"md:col-span-2 hhtl-padding\">\n        <div class=\"sticky top-0\">\n          <div class=\"hhtl-animate-global-top\">\n            <hr \/>\n            <h3>Projekt Standort<\/h3>\n            <p>Neuss, Germany<\/p>          <\/div>\n                          <div class=\"hhtl-animate-global-top\">\n                  <div style=\"--hhtl-margin-top: 4;\" class=\"hhtl-margin\">\n                    <hr \/>\n                    <h3>Projektteam<\/h3>\n                                                <div style=\"--hhtl-margin-bottom: 2; grid-template-columns: auto minmax(0, 1fr);\" class=\"hhtl-margin grid items-center\">\n                                                              <a class=\"grid grid-cols-subgrid col-span-2 no-underline\" href=\"https:\/\/horwathhtl.com\/de\/germany\/consultant\/susann-sparwasser\/\">\n                                    <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 3.75; --hhtl-height: 3.75; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                        <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Susann-Sparwasser-1.png\" \/>\n                                      <\/div>\n                                    <\/div>\n                                    <div class=\"flex items-center\">\n                                      <p style=\" --hhtl-margin-bottom: 1.25;\" class=\"hhtl-margin hhtl-animate-global-top\">\n                                        <b>Susann Sparwasser<\/b>\n                                        <br \/>Consultant                                      <\/p>\n                                    <\/div>\n                                  <\/a>\n                                                            <div class=\"col-start-2\">\n                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                        <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                          <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                        <\/svg>\n                                      <\/div>\n                                      <p>\n                                        <a href=\"mailto:ssparwasser@horwathhtl.com\">ssparwasser@horwathhtl.com<\/a>\n                                      <\/p>\n                                    <\/div>\n                                                                      <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center hhtl-animate-global-top\">\n                                      <div style=\"--hhtl-width: 2.5; 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--hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/horwathhtl.com\/wp-content\/uploads\/2024\/09\/Christian-Buer-2.png\" \/>\n                                            <\/div>\n                                            <p>\n                                              Prof. Dr. Christian Buer                                            <\/p>\n                                          <\/div>\n                                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center\">\n                                            <div style=\"--hhtl-width: 2.5; --hhtl-height: 2.5; --hhtl-margin-right: 1.25;\" class=\"hhtl-size hhtl-margin hhtl-icon-container flex items-center justify-center rounded-full bg-hhtl-neutral-50\">\n                                              <svg style=\"--hhtl-height: 1.5;\" class=\"hhtl-size hhtl-icon dark\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                <path d=\"M14 3H2C1.73478 3 1.48043 3.10536 1.29289 3.29289C1.10536 3.48043 1 3.73478 1 4V12C1 12.2652 1.10536 12.5196 1.29289 12.7071C1.48043 12.8946 1.73478 13 2 13H14C14.2652 13 14.5196 12.8946 14.7071 12.7071C14.8946 12.5196 15 12.2652 15 12V4C15 3.73478 14.8946 3.48043 14.7071 3.29289C14.5196 3.10536 14.2652 3 14 3ZM12.9 4L8 7.39L3.1 4H12.9ZM2 12V4.455L7.715 8.41C7.7987 8.46806 7.89813 8.49918 8 8.49918C8.10187 8.49918 8.2013 8.46806 8.285 8.41L14 4.455V12H2Z\" \/>\n                                              <\/svg>\n                                            <\/div>\n                                            <p>\n                                              <a href=\"mailto:+49 69 7140 2005-0\">+49 69 7140 2005-0<\/a>\n                                            <\/p>\n                                          <\/div>\n                                                                                  <div style=\"--hhtl-margin-bottom: 1.25;\" class=\"flex hhtl-margin items-center\">\n                                            <div style=\"--hhtl-width: 2.5; 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