Martyna Zaczek
Senior Consultant, Perth, Australia
Martyna Zaczek holds the position of Senior Consultant at Horwath HTL, with her place of work being the Perth office.
Bio
Her role is of particular importance in terms of the company's market presence in Western Australia, while also encompassing leadership and participation in assignments in Australia, New Zealand, and the North Pacific. Martyna's areas of expertise include feasibility assessments, branding and positioning strategies, and the selection of operators.
In her role, she engages in comprehensive market research, supply and demand analysis, and concept development, collaborating closely with investors and owners to align projects with market conditions and optimize their potential. Additionally, Martyna oversees the operator search and selection processes, ensuring the success of hospitality developments.
Martyna has considerable experience of the hospitality industry, having worked in both Poland and Australia. Prior to joining Horwath HTL, she was employed in a variety of roles within the hospitality industry, including event management, sales and revenue management, business development, and client relations, with both independent hotels and global hotel brands. She has been employed by Horwath HTL for the past six years, initially based in the Sydney office before relocating to Perth.
In addition to her consultancy work, Martyna is a casual lecturer at Torrens University and Kaplan Business School, where she teaches hotel investment and destination and visitor management. Furthermore, she engages in research on destination competitiveness in regional areas, thereby contributing to the development of master planning and tourism strategies in remote locations.
Martyna holds a Master of Philosophy in Tourist Destination Competitiveness from Torrens University in Sydney, a Master's degree in International Hotel Management from Blue Mountains International Hotel Management School, and a Bachelor's degree in Applied Linguistics from the University of Wroclaw, Poland. She has also earned several industry certifications, including the Certification in Advanced Hospitality and Tourism Analytics (CAHTA), the Certification in Hotel Industry Analytics (CHIA), the eCornell Hotel Real Estate Investments and Asset Management Certificate, and the Change Management Foundation Examination.
Martyna's Experience
Bold Steps Forward
We help clients achieve extraordinary outcomes
Proposed Acquisition of Holiday Inn West Perth
Perth, Western Australia, Australia
Hotel Market Study for the Proposed Hotel in regional NSW
Hawkesbury River, New South Wales, Australia
Feasibility Study for Beachfront, Resort-Style Hotel
Tongatapu, Tonga
Market Study for Integrated Resort Complex in Fiji
Suva, Fiji
Solomon Islands Tourism Investment Promotion
Western Province, Solomon Islands
Expert Witness for Proposed Ecotourism Development
New South Wales, Australia
Expert Witness for Hotel Development Litigation
Whitsundays, Queensland, Australia
Eco Tourism Assessment For A Regional Resort
Southern Highlands, New South Wales, Australia
Expert Insights
Cutting edge analysis
Australia Key City Hotel Market Outlook, Sept 2023
Australia’s GDP growth for FY 2023-24 is forecasted to slow down to 1.2%, a significant drop from 3.3% in FY 2022-23. The unemployment rate is expected to rise to 4.1%, with the population projected to expand by 485,000 people and more than 235,000 individuals joining the labour force. Continued inflationary pressures and a volatile geopolitical environment pose challenges to tourism recovery, impacting travel intentions and cost of living.
Australia Key City Hotel Market Outlook, June 2023
As of June 2023, Australia’s GDP growth is forecasted to slow to 0.9% in FY 2023-24, down from 3.1% in FY 2022-23. The unemployment rate is expected to rise to an average of 4.1%, with the population expanding by 466,000 people and over 300,000 new labour force entrants. International tourist arrivals are steadily recovering, particularly from South Asia, Middle East/Africa, and Oceania. Northeast Asia is also showing recovery following the reopening of Chinese borders. International visitor numbers are expected to reach pre-pandemic levels by 2024.
Australia Key City Hotel Market Outlook, March 2023
The March 2023 edition of the Horwath HTL Quarterly Hotel Market Outlook provides an in-depth analysis of the Australian hotel market, including macroeconomic and tourism contexts, key trends in hotel performance, and detailed outlooks for various regions. This summary highlights the significant findings and trends outlined in the report.
Australia Key City Hotel Market Outlook, Sept 2022
Australia’s hotel market in Q3 2022 showed signs of recovery as international borders reopened in December 2021. The Australian business outlook forecasts growth in 2022-23 with an unemployment rate of 3.7% and an expected population increase of 321,000. However, the recovery faces challenges from geopolitical tensions, rising inflation, and interest rates.
Australia Key City Hotel Market Outlook
Australia’s economic outlook for 2022-23 is positive, driven by the reopening of international borders and a recovering labour market. The unemployment rate is projected to stabilize at 3.8%, with a population growth of 276,000 people. International tourism is expected to reach pre-pandemic levels by June 2024, contributing to the economic rebound.
Australia Key City Hotel Market Outlook
Australia’s economic recovery in early 2022 was more robust than anticipated, with the unemployment rate near a half-century low and export prices at record highs. However, the international tourism sector faces a slower recovery due to expensive travel costs, complex travel requirements, and the ongoing risk of new COVID-19 variants. Domestic tourism is expected to return to pre-pandemic levels by 2022-23, surpassing them by 2023-24, though Victoria and other territories may experience delayed recoveries due to prolonged lockdowns.