Jessica Santos

Analyst, Atlanta, USA

Jessica Santos is an Analyst who demonstrates considerable skill in the areas of strategic planning, brand analysis, feasibility studies, and operational reporting.


Bio

Jessica Santos is an Analyst at Horwath HTL, bringing a strong foundation of expertise in strategic planning, brand analysis, feasibility studies, and operational reporting. Her analytical approach and attention to detail make her a key contributor to delivering data-driven insights and actionable recommendations for clients in the hospitality sector.

With seven years of experience in the hospitality industry, Jessica has developed a comprehensive understanding of the complexities and nuances of the field. Before joining Horwath HTL, she served as VIP Sales and Operations Manager for a luxury tour operator, where she honed her skills in high-level client service, operational efficiency, and bespoke travel planning.

Jessica’s academic background further reinforces her professional capabilities. She holds a Master’s degree from the prestigious École Hôtelière de Lausanne, where she specialised in hotel development and asset management. This advanced training equipped her with a deep knowledge of the financial and operational aspects of hospitality real estate, positioning her as a valuable resource for stakeholders seeking to optimise their assets and strategies.

At Horwath HTL, Jessica applies her diverse experience and education to support clients in achieving their goals. Her ability to combine strategic vision with practical solutions ensures the delivery of high-quality advisory services tailored to meet the specific needs of each project.

Jessica is passionate about driving excellence in the hospitality industry and is committed to contributing to the success of the clients and projects she supports.

Expert insights

Cutting edge analysis.

Report

Atlanta Hotel Market Update, Feb 2023

Atlanta’s hotel market continues growing, keeping up with the national trend. While there is 1.9% room supply growth in the US market, the 11.0% growth in demand has greatly boosted the occupancy and ADR on a national basis, with annual growth rates of 8.9% and 19.1%, respectively. The positive trend also arrived in Atlanta, which showed an 8.4% growth in occupancy and 18.0% growth in ADR, only slightly behind the national data for the year 2022. Transients serve as the major revenue stream, while better revenue management could drive up performance. For the Atlanta market, transient customers have made up 60.5% of the demand in the market. The ADR for transient customers is $196.93, which serves as a major source of revenue for hotels. Group customers take up 32.7% of demand at $185.42. The rest of the demand is contributed by contract customers, who pay at a discount of $97.70.

Paul Breslin
Paul Breslin
Managing Director, USA
Report

Traveling with Intention

In recent years, the concept of „traveling with intention“ has gained momentum, reflecting a shift in traveller expectations and behaviours towards more meaningful and impactful experiences.

Report

Hotel Management Agreements: Creating a ‘win-win’ relationship

While the future cannot be perfectly predicted, protectants can be put into place that provides the option of a favorable choice of action. The COVID-19 pandemic has put additional pressure on hotel owners and operators, which in turn has resulted in disunity during a critical period. It is times like these, that owners and operators find the terms of their Hotel Management Agreement (HMA), which they had made clear sense at the time, did not stand the test of time. Why is it essential for the HMA to be a win-win? Some may call it a ‘rude awakening’, but perhaps it is more ‘trial by fire’ of the management agreement. In this report, we first discuss the importance of a ‘win-win’ HMA and why it matters. Then the pressure points of an HMA that are often highly contended such as the term, fees, centralized services, performance test, and the language found throughout most agreements. Finally, we conclude with guidance for hotel owners on the best methods to achieve a win-win HMA.

John Duran
John Duran
Senior Consultant, USA
Report

Denver RiNo District Market Report

Denver’s River North (RiNo) neighbourhood is emerging as one of the city’s most dynamic districts, showcasing significant potential for hotel development. This report provides an in-depth analysis of the RiNo neighbourhood, highlighting its growth, key market drivers, and opportunities for hotel investment.

William Kottenstette
William Kottenstette
Managing Director, USA
Report

The Caribbean Resort Product

The last recession, coupled with the maturation of the social web, has led to new purchasing behaviors and disruption in the travel industry. While the hospitality sector is often perceived as slow to adapt to change, how resorts respond to shifting consumer preference will determine their viability. In this latest report, we look at how the Caribbean resort product is evolving to stay relevant in an increasingly global tourism market.