Jessica Santos

Analyst, Atlanta, USA

Jessica Santos is an Analyst who demonstrates considerable skill in the areas of strategic planning, brand analysis, feasibility studies, and operational reporting.


Bio

Jessica Santos is an Analyst at Horwath HTL, bringing a strong foundation of expertise in strategic planning, brand analysis, feasibility studies, and operational reporting. Her analytical approach and attention to detail make her a key contributor to delivering data-driven insights and actionable recommendations for clients in the hospitality sector.

With seven years of experience in the hospitality industry, Jessica has developed a comprehensive understanding of the complexities and nuances of the field. Before joining Horwath HTL, she served as VIP Sales and Operations Manager for a luxury tour operator, where she honed her skills in high-level client service, operational efficiency, and bespoke travel planning.

Jessica’s academic background further reinforces her professional capabilities. She holds a Master’s degree from the prestigious École Hôtelière de Lausanne, where she specialised in hotel development and asset management. This advanced training equipped her with a deep knowledge of the financial and operational aspects of hospitality real estate, positioning her as a valuable resource for stakeholders seeking to optimise their assets and strategies.

At Horwath HTL, Jessica applies her diverse experience and education to support clients in achieving their goals. Her ability to combine strategic vision with practical solutions ensures the delivery of high-quality advisory services tailored to meet the specific needs of each project.

Jessica is passionate about driving excellence in the hospitality industry and is committed to contributing to the success of the clients and projects she supports.

Expert insights

Cutting edge analysis.

Viewpoint

Local roots, global scale: five key drivers of management company consolidation

The post COVID recovery did more than repair the U.S. hotel industry – it reshaped where value is being created and who is best positioned to capture it. Nowhere is that clearer than in the Sunbelt and its collar markets, where demographic shifts, corporate relocations and “year round leisure” have combined to produce outsized and often resilient hotel performance.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

Five drivers of hotel management company M&A in the Caribbean & Latin America (CALA) region

Independent hotel management companies are experiencing a period of accelerated growth across the Caribbean and Latin America (CALA), including Mexico. What was once a fragmented landscape of small, entrepreneurial operators is evolving into a dynamic ecosystem of increasingly sophisticated regional platforms — and capital providers are taking notice. For owners, investors, and lenders, the trend is not simply about operational preference. It reflects deeper structural forces reshaping the region’s hospitality sector: the need for local expertise, the pursuit of scale, the rapid modernization of technology and processes, and the growing demand for transparency, professionalism, and liquidity. Together, these drivers are creating a compelling case for independent operators as credible, aligned, and value‑enhancing partners for capital.

Dr. Clay B. Dickinson
Dr. Clay B. Dickinson
Managing Director, USA
Viewpoint

A unified vision for tourism readiness ahead of the World Cup

In 2026, the world will turn its eyes toward North America. For a month, the FIFA World Cup will become more than a global sporting competition – it will be a defining measure of how cities, nations, and industries craft human experience at scale.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

The campus as destination

How universities can use hospitality discipline to strengthen enrollment, revenue, and long-term resilience A university campus is one of the most complex real estate products in most markets. It is a learning environment, an employer, a cultural institution, a civic landmark, a landlord, a transportation network, a public realm, and in many towns, the closest thing to a year-round destination resort. Yet most universities still manage the campus experience as a set of separate functions rather than as a single, intentional “arrival-to-departure” journey.

Bryan Younge
Bryan Younge
Managing Partner, USA
Viewpoint

Beyond hotels – luxury rentals rewrite travel playbooks

Luxury travel is evolving, and the traditional divide between five-star hotels and private residences is quickly disappearing. In destinations such as Park City, Utah, travellers now expect the comfort and scale of a home combined with the seamless service of a luxury hotel. At the same time, hotels are embracing a more residential feel – prioritising space, privacy, and thoughtful design. In a new article for Branded Residential, Bryan Younge explores these themes.

Bryan Younge
Bryan Younge
Managing Partner, USA
Article
Viewpoint

Chain scale hopscotch: benefits and challenges of moving up and down

Any hotel chain knows of the existence of the chain scale, a ranking system based on hotels’ average daily rate and the number and quality of amenities and services they offer. The chain scale offers six classes—luxury, upper upscale, upscale, upper midscale, midscale and economy— and chains can move from one to another as they make changes to hotels, such as adding (or subtracting) an amenity or altering their room rates. Are there any advantages to moving up or down on the chain scales? Absolutely, say industry experts. First, let’s look at why the chain scale is important.

Bryan Younge
Bryan Younge
Managing Partner, USA