Iulian Sava
Managing Director, Bucharest, Romania
Iulian Sava serves as Managing Director at Horwath HTL Romania, bringing more than 20 years of expertise in the hotel industry.
He is a highly experienced hospitality consultant specializing in hotel development, investment planning, and revenue optimization.
Iulian plays a key role in advising investors, developers, and hotel operators on strategic decisions that drive successful hotel projects. His expertise spans market feasibility studies, financial planning, branding, and operational strategy, ensuring that hotels are well-positioned for long-term profitability.
With a strong background in hotel revenue management, pricing strategies, and demand forecasting, Iulian provides data-driven insights that maximize returns on investment. His consultancy work supports hotel owners in navigating complex development challenges, from site selection and concept creation to pre-opening planning and operational efficiency.
Beyond his consulting practice, Iulian is an active speaker at hospitality conferences, sharing insights on industry trends and investment strategies. He also contributes to the education of future hospitality leaders by teaching Hotel Revenue Management at the American Hotel Academy, reinforcing his commitment to industry growth and innovation.
His hands-on experience with hotel chains, independent properties, and mixed-use developments makes him a trusted advisor for businesses looking to enter or expand within the hospitality sector.
