She recently joined the HTL Group as Managing Director, where she draws on her expertise to assist global hospitality industry clients with go-to-market strategies, with a focus on enhancing scale, revenue, and profitability. Her services include repositioning, commercial business planning, and activation.

Dowling brings over 40 years of experience in the hospitality industry to her role at HTL Group. She spent the last 18 years as Chief Marketing Officer at Best Western. In her role at the company, she was responsible for overseeing all marketing and commercial strategies, including loyalty programs, digital transformation, advertising, public relations, consumer and distribution partnerships, and the global sales organization.

A highly sought-after speaker and panelist at industry conferences, Dowling is recognized for her ability to provide insightful connections on evolving industry trends, customer expectations, and investor needs.

Her exceptional contributions to the industry have been recognized with Lifetime Achievement awards from the Hospitality Sales and Marketing Association International (HSMAI) for her commercial leadership, the NYU International Hospitality Industry Investment Conference for her innovation and business performance, and GBTA WINiT for her advocacy for women in leadership.

Dowling holds an Honours BA and an MA from the University of Waterloo in Canada. She has also completed executive education programs at Harvard and MIT and recently earned post-graduate certifications in Diversity & Inclusion and Environmental, Social, and Governance (ESG) from Cornell University. Additionally, she is a certified board director through the National Association of Corporate Directors.