George Lawford
Director, Corporate Finance, Crowe UK
Specialist Advisor, Corporate Finance, London, United Kingdom
George Lawford is a Director within the Corporate Finance team at Crowe UK, based in the firm’s London office. With over a decade of experience in transaction services and capital markets advisory, George supports Horwath HTL UK clients with strategic financial insight throughout the transaction lifecycle.
George provides strategic support throughout the transaction lifecycle, including buy-side and sell-side due diligence, IPO readiness, and capital markets advisory, helping owners and investors make informed decisions and maximise value through each stage of transformation or exit. George works closely with shareholders, management teams and financial sponsors to deliver commercially focused, insight-led advice that balances technical rigour with strategic clarity across a wide range of deal types.
Through his work with Horwath HTL UK, George contributes transaction execution insight and financial diligence capability. Whether advising on acquisition strategy, preparing an asset or portfolio for sale, or assessing investment readiness, he helps ensure financial processes are robust, market-facing, and aligned with investment objectives.
George plays a key role in integrating expertise across Crowe UK’s multidisciplinary advisory network—bringing together audit, tax, advisory and corporate finance specialists to create bespoke teams tailored to each client. This collaborative approach allows Horwath HTL UK to embed deep commercial expertise within hospitality, tourism, and leisure advisory, and bring sector-specific insight into wider commercial contexts—delivering cohesive, high-impact advice to owners, investors, and operators.
