Project Scope

Our team conducted a thorough feasibility study for Hotel des Salines to assess its potential for expansion and ensure its alignment with market demands. The study began with a detailed market analysis, identifying target demographics, regional tourism patterns, and seasonal demand fluctuations. We examined the competitive landscape to understand the property’s positioning and opportunities for differentiation. A site analysis was carried out to evaluate the existing infrastructure and identify areas for enhancement.

A key deliverable was a financial model projecting revenue streams, operational costs, and profitability over a 10-year horizon. The model included sensitivity analyses to anticipate varying occupancy levels and pricing strategies. Additionally, we provided a detailed operational improvement plan focused on optimizing the room mix, upgrading amenities, and introducing wellness-oriented offerings to align with consumer trends.

Our recommendations also addressed marketing strategies, emphasizing the hotel’s proximity to major tourist attractions and its potential to attract wellness and leisure travelers. A SWOT analysis highlighted strengths such as location and guest loyalty, while also addressing weaknesses and risks with actionable solutions. The final report provided stakeholders with a clear roadmap to maximize the hotel’s revenue potential while enhancing guest satisfaction.

Ubicació del projecte

Bex, Switzerland