Hua Rong

Director, Atlanta, USA

Hua Rong was appointed Director at Horwath HTL in Atlanta, bringing with her a wealth of experience gained from working in the global hospitality industry.

Bio

Since joining the firm in December 2017, Hua has specialised in the review of management and franchise agreements, lodging portfolio analysis, strategic planning, acquisition due diligence, operations audits, market studies, and cross-border investments.

Hua's expertise spans all industry segments, with notable involvement in high-profile projects such as trophy hotel assets, destination master planning, mixed-use developments, casinos, golf resorts, budget hotels, and sporting clubs.

In addition to her professional activities, Hua is a regular contributor to a number of hospitality-related media outlets, publishing articles in both English and Mandarin Chinese. She holds a Master of Science in Professional Accountancy from University College London and graduated with the highest honours, summa cum laude, with a Bachelor of Science in Hospitality and Tourism Management from the Chaplin School of Hospitality Management at Florida International University. Additionally, Hua is a member of the Association of Chartered Certified Accountants (ACCA) and a Chartered Financial Analyst (CFA) Charterholder.

Hua Rong

Dades de contacte

[email protected]

Hua's Experience

Bold steps forward

We help clients achieve extraordinary outcomes

Global Franchise and License Fee Comparison

Global

Hospitalitat

Market & Feasibility Study for Luxury Ski Resort

Wyoming, USA

Hospitalitat

Market Study for RV Park

Fredericksburg, USA

Hospitalitat

Brand Selection & Development of Lifestyle Hotel

Roswell, GA, USA

Hospitalitat

Due Diligence of L’Ermitage Hotel, Beverly Hills

Beverley Hills, USA

Hospitalitat

Impact Study and Incentive Review

Memphis, USA

Hospitalitat

BOH Planning for Large-Scale Resort Development

Orlando, USA

Hospitalitat

Global Business Landscape & Non-Gaming Trends

Global

Hospitalitat

Expert insights

Cutting edge analysis.

Report

Atlanta Hotel Market Update, Feb 2023

Atlanta’s hotel market continues growing, keeping up with the national trend. While there is 1.9% room supply growth in the US market, the 11.0% growth in demand has greatly boosted the occupancy and ADR on a national basis, with annual growth rates of 8.9% and 19.1%, respectively. The positive trend also arrived in Atlanta, which showed an 8.4% growth in occupancy and 18.0% growth in ADR, only slightly behind the national data for the year 2022. Transients serve as the major revenue stream, while better revenue management could drive up performance. For the Atlanta market, transient customers have made up 60.5% of the demand in the market. The ADR for transient customers is $196.93, which serves as a major source of revenue for hotels. Group customers take up 32.7% of demand at $185.42. The rest of the demand is contributed by contract customers, who pay at a discount of $97.70.

Paul Breslin
Paul Breslin
Managing Director, USA