Osvaldo Chudnobsky
Managing Partner, São Paulo, Brazil
With over three decades of experience in hotel, tourism, and leisure consultancy, Osvaldo currently serves as the Manager Partner of Horwath HTL Brazil.
Osvaldo specialises in high-level advisory for major hotel and tourism projects, especially focused on Latin America market entry and investment strategies.
Bio
Osvaldo, Managing Partner of Horwath HTL Brazil, brings over three decades of expertise in hotel, tourism, and leisure consultancy. Renowned for his strategic vision and deep industry knowledge, he has been instrumental in expanding Horwath HTL’s presence across Latin America and Europe, shaping the success of major hospitality and tourism projects worldwide.
From 2010 to 2012, Osvaldo served as Development Director for Posadas Group in South America, where he led the brand's expansion, overseeing multiple high-profile development projects and strategically positioning its portfolio in key South American markets. Before this, he was Partner in Charge of Horwath HTL for Argentina, Brazil, Chile, and Uruguay (2008–2010), spearheading cross-border consulting initiatives to enhance market penetration, operational efficiency, and profitability across the region.
Osvaldo’s extensive leadership experience includes serving as Regional Marketing Director for Latin America and the Caribbean (2009–2010), where he implemented targeted strategies to strengthen Horwath HTL’s regional footprint. He was also a key member of the Horwath HTL Services Standardisation Worldwide Committee, contributing to the development of global best practices and quality standards.
Earlier in his career, Osvaldo held the role of Consultancy Director for Horwath HTL in Spain, Portugal, Ukraine, and Andorra (2002–2007), where he advised on European market entry and investment strategies for high-level hotel and tourism projects. As Manager for Horwath HTL in Argentina, Uruguay, and Paraguay (1998–2001), he laid the foundation for the firm’s South American growth. He also founded the European Chapter of the HTL International Consulting Team (ICT), fostering collaboration to elevate consulting excellence across Europe.
Osvaldo’s remarkable career highlights his ability to deliver impactful solutions tailored to the unique needs of diverse markets, solidifying his reputation as a global leader in hospitality and tourism consultancy.
Osvaldo's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Conceptual Design of a Hotel in Torres Sigma
São Paulo, Brazil
Hospitality
Strategy and Planning
Conceptual Design of a Hotel in the Edifício 9 de Julho
São Paulo, Brazil
Hospitality
Strategy and Planning
Feasibility Study for Hard Rock Hotel Conversion on Avenida Paulista
São Paulo, Brazil
Hospitality
Strategy and Planning
Conceptualization of a Mixed-Use Hotel in Torres Sigma
São Paulo, Brazil
Hospitality
Strategy and Planning
Hotel Conversion Feasibility Study
São Paulo, Brazil
Hospitality
Strategy and Planning
Feasibility Study for Converting Two Office Towers into a Hotel
São Paulo, Brazil
Hospitality
Strategy and Planning
Feasibility Study for Converting Pestana Salvador Hotel into a Hard Rock Hotel
Bahia, Brazil
Hospitality
Strategy and Planning
Hotel Conceptualization for WTorre Morumbi
São Paulo, Brazil
Hospitality
Strategy and Planning
Expert insights
Cutting edge analysis.
Ozone recovery as a reminder: science works, policy matters
The announcement that the Antarctic ozone hole reached its smallest seasonal extent since 2019 is one of the most encouraging environmental signals we have received in years. After decades of global cooperation under the Montreal Protocol, the atmospheric system is finally showing measurable signs of recovery: later opening dates, earlier closures, and a progressive reduction in area size. At a time when environmental news is often dominated by climate disruption, biodiversity loss, and ecosystem stress, this positive development matters. It demonstrates something fundamental: when the world commits to science-based policy, coordinated regulation, and long-term implementation, environmental recovery is not only possible, it is inevitable. But this is where the optimism ends, and the complexity begins.
COP30 in the Amazon – where we stand today
COP30, hosted for the first time in history inside the Amazon, in Belém (Brazil) , has become a symbolic and strategic moment for global climate governance. It brought together nearly 200 countries, along with businesses, indigenous communities, local governments and NGOs, to discuss how the world will adapt to the accelerating climate crisis. Although expectations were high, the outcomes were mixed: some tangible steps forward, but also major gaps in ambition, especially regarding the future of fossil fuels.
Sustainability trends shaping 2025
Sustainability is no longer a niche choice, it’s a strategic imperative woven into the fabric of business, policy, and consumer expectations. Investors are demanding transparency, regulators are setting stricter disclosure requirements, and customers are increasingly choosing brands that align with their values. The conversation has shifted from “why” sustainability matters to “how” it is embedded across operations, governance, and long-term strategy. At the same time, technological innovation, regulatory convergence, and growing climate risks are accelerating the urgency for action.
How the hospitality sector is confronting plastic
The hospitality industry is no stranger to environmental scrutiny, but in 2025, the spotlight has turned sharply onto plastics. With consumer expectations and government regulations mounting, hotels are accelerating action, not just for sustainability, but for competitiveness.
Historic city centres: preserving urban memory & authenticity
Not every city is a tourist destination, but those that safeguard their environmental heritage and promote community well-being have the potential to turn their history and culture into meaningful experiences for both residents and visitors. Historic city centres are a living expression of this process, embodying the identity and evolution of a place over time.
The emergence and growth of serviced apartments in Brazil
The Brazilian hotel and real estate market is experiencing significant changes driven by the emergence of new startups and the evolving lifestyle preferences of new generations. This has led to the development of innovative short- and long-term rental platforms and specific real estate products. The growth of serviced apartments is a notable trend, offering a different proposition for both investors and residents, supported significantly by startups known as proptechs.
