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Piero Coretti is Director of Studies and Research at Horwath HTL Italy. Piero has broad experience in Territory Tourism Marketing (development of provincial and municipal tourism plans) and in studies and research on tourism. He developed several projects on costs-profits and feasibility studies for both accommodation facilities and marinas and Due Diligence investigations. Piero has written several essays for the Collection of Studies and Research on tourism, published by Franco Angeli. He projected, directed and created the “Merkator” software for determining strategic marketing plans for local tourism development by market segments. He coordinated the establishment of the “Observatory on tourist consumption in Italy”, as well as the implementation of computerized systems for the evaluation of hotels. Piero graduated in Political Sciences at the University 'La Sapienza' (Rome), and started his career as Coordinator of 'Programming Technical Secretariat' of ENIT (Italian National Agency for Tourism) and coordinated tourism development plans at regional level (Puglia, Marche, Molise, Lazio), constantly supporting the activities of some of these regions for more than 15 years. From 1973-1976, Piero was Assistant Professor at the Department of Economics and Business at the University of Perugia and from 2002-2006 was the 'Subject Expert' for the chair of Marketing and Tourism Marketing at the Department of Communication Sciences at the University 'La Sapienza' (Rome).