Dorothy Dowling

About Dorothy Dowling


Managing Director


Scottsdale, AZ


15169 N. Scottsdale Road
Suite 205, Scottsdale AZ 85254


+1 (480) 841-5297


Dorothy Dowling joined the HTL group as Managing Director to support global hospitality industry clients with go-to-market strategies to help grow scale, revenue, and profitability with services ranging from repositioning to commercial business planning and activation. Dowling also brings her subject matter expertise and personal passion regarding advocacy for women and other underrepresented groups.

Dowling has over 40 years of hospitality industry experience, most recently having spent the last 18 years as Chief Marketing Officer of Best Western where she directed all marketing and commercial strategies including loyalty, digital transformation, advertising, public relations, consumer, distribution and intermediary partnerships and the global sales organization. Dowling’s experience of four decades of leadership spans the private, public, and non-profit sectors.

Dowling is a dual citizen of both Canada and the United States and has supported and developed commercial activities around the globe. Throughout her journey, Dowling has always been a student of the game learning from subject matter experts wherever she has traveled to ensure she can bring optimum solutions that drive performance for partners and customers for both domestic and global activation opportunities.

Dowling serves as a board member and advisor for several organizations, including DEI Advisors, HSMAI, Stay Boutique, Commit Advertising Agency and WINiT by GBTA. She also serves as a member of the Board of Trustees for CubeSmart, a real estate investment trust and the third largest owner and operator of self-storage properties across the United States.
Dowling is sought out as a speaker and panelist for industry conferences for her expertise and her ability to connect the dots on where business partners need to be focused as our industry and customer and investor needs and expectations evolve.

Dowling was recently honored with Lifetime Achievement awards from the Hospitality Sales and Marketing Association International (HSMAI) for her extraordinary commercial leadership, the NYU International Hospitality Industry Investment Conference for her innovation and business performance, and GBTA WINiT for her trailblazing and leadership work advancing Diversity, Equity, and Inclusion in our industry. Dowling’s personal mantra is “relationships are the currency of life” and she has made lifelong investments in people and our industry.

Dowling holds an Honours BA and an MA from the University of Waterloo in Canada, has completed executive education at both Harvard and MIT and has recently completed post graduate D&I and ESG certifications through Cornell.