About Lorena Mercado


Director, Valuation




Miguel de Cervantes Saavedra 193, Piso 7-702, Col. Granada, 11520, Miguel Hidalgo, Ciudad de México


+52 55 2624 2111


Lorena Mercado is Director of Valuation at Horwath HTL Mexico. Over the past twenty years, she has participated in more than 5,000 appraisals in Mexico for financial institutions, insurance companies, private investors and for various Mexican governmental agencies. Hospitality industry clients have included Aldeturismo de Mexico, Deutsche Bank México, Fonatur, Grupo Cancún, Grupo Habita, Hard Rock Hotels, Hermes, and numerous private investors and real estate developers.

Prior to joining Horwath HTL, Lorena was Director of Valuations for TINSA Mexico, where she obtained the second registration granted by Sociedad Hipotecaria Federal (Government Bank). From 2008 to 2012 she worked as Appraisal principal at Banco Interacciones.

Lorena graduated as Architect at Universidad Autonoma de Guadalajara (UAG), and holds a postgraduate degree in Real Estate Appraisals from the Faculty of Architecture from Universidad Nacional Autonoma de Mexico (UNAM). She is certified as a Real Estate Appraiser by the College of Appraisers of Mexico (COVAMEX) and by the Society of Appraisers Architects (SAVAC). She is also a certified appraiser for Real Estate Assets by the Mexican government’s Institute of Administration and Appraisals of National Assets (INDAABIN), and is a certified APC RICS (Royal Institution of Chartered Surveyors of the United Kingdom).

Lorena is a member of the College of Architects of Mexico City and the Society of Appraiser Architects, A.C - where she has held the Presidency from 2017 to 2019, is vice president of the Association of Leader Women in Housing and Real Estate Industry (MULIV), and teaches Valuation of Real Estate Assets for the Mexican government at UNAM. She has been a guest lecturer, panelist, and moderator at Real Estate related events and conferences as well as organizer of Courses, Forums and Congresses such as The Value of Tourism in Mexico.