Rafael Menna
Director, São Paulo, Brazil
Rafael Menna, Director at Horwath HTL Brazil, brings a wealth of experience with 14 years dedicated to managing real estate, hospitality, industrial ventures, as well as operations in food and beverage and franchising.
Bio
Rafael Menna, Director at Horwath HTL Brazil, brings a wealth of experience with 14 years dedicated to managing real estate, hospitality, industrial ventures, as well as operations in food and beverage and franchising. With a background in Business Administration and specialisation in Financial Management, Auditing, Controllership, and Taxation, Rafael’s expertise spans key areas critical to the success of complex enterprises.
Throughout his career, Rafael has held executive roles such as Financial Director, Operations Director, CFO, CEO, and Vice President in national and multinational organisations with up to 3,000 employees. Notable references in his professional journey include Banco Central do Brasil (BACEN), COLCCI, Indústria de Água Mineral Itiquira, Capital Steak House, and Grupo Nobile Hotéis, reflecting the breadth and depth of his corporate experience.
Rafael is recognised for his strong interpersonal skills, persuasive communication, strategic planning, and results-oriented leadership. He possesses a forward-looking entrepreneurial vision and situational leadership style focused on unlocking human potential and driving organisational growth.
His extensive expertise in financial and operational management, coupled with his ability to lead high-performing teams, positions Rafael as a valuable asset in delivering tailored solutions to clients. As Director at Horwath HTL Brazil, Rafael leverages his diverse background to drive innovation and excellence across hospitality and real estate projects.
Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Hotel Rebrand Analysis and Brand Selection
Lima, Peru
Feasibility Study for Hard Rock Hotel
Caldas Novas, Goiás, Brazil
Portfolio Valuation and Due Diligence
Brazil
Market Analysis for Hard Rock Hotel & Resort
Fortaleza, Ceará, Brazil
Expert insights
Cutting edge analysis.
The emergence and growth of serviced apartments in Brazil
The Brazilian hotel and real estate market is experiencing significant changes driven by the emergence of new startups and the evolving lifestyle preferences of new generations. This has led to the development of innovative short- and long-term rental platforms and specific real estate products. The growth of serviced apartments is a notable trend, offering a different proposition for both investors and residents, supported significantly by startups known as proptechs.
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Brazil Fractional Market
The Brazilian fractional ownership market has experienced significant growth and transformation over the past decade, reshaping the country’s tourism and real estate sectors. This report delves into the history, structure, and current trends of the fractional ownership system in Brazil, highlighting its impact on the hospitality industry.
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