Market Research & Financial Feasibility Study for a Wellness Resort

Project scope

Horwath HTL was engaged to conduct market research, financial feasibility analysis, and concept development for a proposed wellness resort in Koh Samui, Thailand. The objective of the study was to evaluate the business potential, determine competitive market positioning, and identify strategic opportunities to ensure the project’s success in a dynamic and growing market.

The engagement began with an in-depth analysis of Koh Samui’s wellness tourism landscape, including current market trends, visitor demographics, and demand drivers for wellness-focused accommodations. The research also included a comprehensive competitive benchmarking exercise, examining the performance of comparable resorts in the region to identify market gaps and opportunities for differentiation.

Based on the findings, Horwath HTL developed a tailored concept for the resort, incorporating key wellness trends such as holistic health programs, mindfulness practices, sustainable operations, and personalized guest experiences. The proposed concept was designed to appeal to both domestic and international wellness travellers seeking a high-quality, transformative retreat in an idyllic setting.

The financial feasibility analysis provided a detailed assessment of the project’s potential revenues, operating costs, and profitability. Revenue forecasts were based on anticipated occupancy rates, average daily rates (ADR), and guest spending patterns, supported by historical data from similar properties. The analysis also included cost estimates for development and operations, ensuring the client had a clear understanding of the financial requirements and return on investment.

The final report presented actionable recommendations for positioning, operational strategies, and marketing approaches to maximize the resort’s potential. Horwath HTL’s expertise ensured that the proposed wellness resort was aligned with market demand and equipped to succeed in the competitive landscape of Koh Samui’s hospitality sector. This project underscored the island’s appeal as a leading wellness destination while highlighting the client’s opportunity to deliver a unique and profitable wellness offering.

موقع المشروع

Koh Samui, Thailand