MarketCompass

In-depth investor analysis.

The Horwath HTL MarketCompass Lodging Reports are produced quarterly and provide in-depth analysis for investors and economists on the lodging market.

The reports are produced by Bryan Younge, head of Horwath HTL’s Valuation & Advisory service line.

Expert Analysis

The reports begin with a detailed overview of the market area, focusing on economic characteristics, followed by an analysis of each of the six hotel classes: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy.

The “Market Anatomy” section covers key economic drivers such as air passenger statistics, bond ratings, and other factors influencing the local economy. The reports also present key metrics for each hotel class, including room revenue, pricing, supply, and demand, with historical data dating back to 1990. Additionally, the report includes an analysis of hotel company brand representation by room count and meeting space, investment rates, risk, and air passenger throughput. Forward-looking published rates and a comprehensive interpretation of factors affecting future lodging performance are provided. The report concludes with detailed tables of data, including occupancy, guest-paid ADR, and RevPAR metrics.

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MarketCompass

MarketCompass

Abu Dhabi

The Abu Dhabi hotel market’s latest performance data from October 2025 reveals a period of robust growth and significant pricing power. Monthly occupancy climbed 2% year-over-year to reach the mid-80% range, indicating healthy and sustained demand. This was complemented by exceptionally strong Ave

Alabama North

The Alabama North hotel market’s performance through October 2025 indicates a period of adjustment, with monthly occupancy declining by 7% year-over-year to the mid-50% range. While this reflects softening demand, Average Daily Rate (ADR) held flat compared to the prior year, suggesting operators ar

Alabama South

The Alabama South hotel market’s performance through October 2025 reveals a recent shift in operating dynamics. For the month, overall market occupancy declined by approximately 9% year-over-year, settling in the high 50% range. However, this drop in volume was counteracted by a robust 11% year-ov

Alaska

The Alaska hotel market’s latest performance data, covering October 2025, reveals a complex but resilient landscape across all hotel classes from Economy to Upper Upscale. In the most recent month, the market as a whole experienced a 4% year-over-year increase in Average Daily Rate (ADR), but this w

Albany – NY

The Albany hotel market’s performance through October 2025 reflects recent stability, with monthly occupancy holding in the low 70% range, though down slightly by 1% year-over-year. This minor dip in demand, combined with a flat year-over-year Average Daily Rate (ADR), led to a modest 2% decline i

Albuquerque – NM

The Albuquerque hotel market’s latest performance, covering October 2025, indicates a slight softening in year-over-year results. Overall market occupancy declined by 2% to reach 70%, while Average Daily Rate (ADR) posted a marginal 1% gain. This combination resulted in a 2% decrease in Revenue pe

Allentown – Reading – PA

The Allentown-Reading hotel market’s performance through October 2025 indicates a period of stabilization, with monthly occupancy settling in the high 60% range, a 2% dip year-over-year. While the Average Daily Rate (ADR) remained flat compared to the same month last year, the modest occupancy dec

Anguilla

The Anguilla hotel market’s performance through October 2025 shows strong year-over-year rate and revenue growth, though recent occupancy has softened. In the most recent month, occupancy saw a 12% year-over-year lift, and with Average Daily Rate (ADR) also climbing 12%, Revenue per Available Room (

Antigua-Barbuda

The Antigua-Barbuda hotel market demonstrates powerful rate-driven growth in its most recent performance metrics for October 2025. For the month, while occupancy was in the high 30% range, it represented a strong 22% increase year-over-year. This was accompanied by a 12% rise in Average Daily Rate (

Arizona Area

The Arizona Area hotel market’s performance through October 2025 indicates a broad-based cooling trend. Monthly occupancy for the market settled in the mid-60% range, an 8% decline compared to the same month last year, while the Average Daily Rate (ADR) also softened with a 1% year-over-year dip.

Arkansas Area

The Arkansas Area hotel market’s performance, with data through October 2025, reflects a landscape of modest rate growth countered by softening demand. In the most recent month, overall market occupancy was in the high-50% range, representing a 3% decline compared to the prior year. Despite lower

Aruba

The Aruba hotel market’s performance through October 2025 reflects a clear strategy of prioritizing rate over volume, a trend consistent across its Luxury, Upper Upscale, and aggregate market segments. For the most recent month, overall market occupancy softened by 5% year-over-year to land in the l

About the Author

The launch of Horwath HTL’s Valuation & Advisory service line is led by Bryan Younge, MAI, ASA, FRICS, whose 25-year career in real estate valuation and consulting has positioned him as a proven leader. Having successfully built specialty practice groups at Newmark, Colliers, and Cushman & Wakefield, Younge brings expertise across diverse property types globally.

Known for driving innovation, process improvement, and fostering positive, productive organizational culture, Bryan is uniquely equipped to elevate Horwath HTL’s Valuation & Advisory services. With a Cornell background in hospitality finance and an MBA from Northwestern, Younge's strategic vision will accelerate growth and position the firm as a market leader.

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