FOR IMMEDIATE RELEASE
Horwath HTL Pacific Asia Launches Generative AI for Hospitality Leaders Workshop Series in Partnership with the Singapore Hotels Association
Singapore, 15 May 2026 — Horwath HTL launched The Tech Edit LAB: Generative AI for Hospitality Leaders in Singapore today, a new series of half-day workshops designed to equip hotel owners, asset managers, operators, and senior leaders with the practical knowledge and frameworks to adopt artificial intelligence responsibly and effectively. The series is launched in partnership with the Singapore Hotels Association (SHA), and was held at the PARKROYAL COLLECTION Pickering, Singapore.
The series has been developed in response to a clear gap in the market. Most hotel leaders understand that AI is consequential — but vendor demonstrations and conference panels have not provided the structured, hospitality-specific grounding needed to make confident and informed decisions. The Tech Edit LAB: Generative AI for Hospitality Leaders series addresses this directly: each module is built around real hotel scenarios, designed to introduce frameworks and develop outputs that participants can apply immediately. The workshops are structured so that each workshop stands alone or builds progressively as part of the full series.
Alongside the workshop launch, Horwath HTL also announced the launch of The Tech Edit STUDIO — an exclusive online resource space for workshop participants and industry professionals, providing access to post-session frameworks, tools, and reference materials to support AI education and adoption beyond the classroom.
The inaugural module, 001 GenAI Landscape & Governance, delivered a four-hour programme covering the mechanics of Large Language Models, an assessment of AI hype versus reality using real hospitality case studies, a structured task classification framework to guide the application of AI, and the establishment of governance principles and risk guardrails for responsible AI adoption. Participants left with an AI opportunity mapping framework, a task classification matrix, and a governance checklist tailored to their operations.
Shyn Yee Ho-Strangas, Director and Technology Practice Lead, Horwath HTL Pacific Asia, said:
“The hospitality industry is sitting on an extraordinary amount of information and data — about guests, operations, revenue, and market behaviour — but data without the capability to act on it is just noise. AI has significantly lowered the barrier for experimentation, innovation and transformation. The question is no longer whether hotels should engage with AI, but how quickly their leaders can build the literacy and utilise frameworks to use it well. The gains are tangible: more precise revenue management, leaner operations, faster and better-informed investment decisions, and guest experiences that are genuinely personalised. The Generative AI for Hospitality Leaders workshop series exists because we believe that education and hands-on experimentation is the unlock — and that the hospitality leaders who invest in that understanding now will be the ones setting the pace and bar for the years to come.”
The first cohort of 20 participants brought together a cross-section of Singapore’s hotel industry, spanning global branded properties, homegrown hospitality groups, independent hotels, asset management professionals, and tourism board representatives. Roles represented included General Managers, Directors of Operations, Asset Managers, Directors of Sales and Marketing, and senior finance leadership — reflecting the series’ design as a programme for decision-makers, not just technology specialists.
Kung Teong Wah, Cluster General Manager of PARKROYAL COLLECTION Pickering and PARKROYAL on Beach Road who attended the inaugural workshop, added,
“The session further strengthened my understanding of how GenAI works, and how I can stay relevant in the ever changing technology landscape, leverage on AI for my continuous growth and drive business improvement at my properties.”
Five further modules are scheduled across 2026-2027, building on the foundations established in the inaugural session. These include Prompting as Thinking, Research & Knowledge Management, Data Analysis, Content and Media Production, and Rapid Prototyping (also known as “Vibe Coding”).
Each module is open to new participants and does not require attendance at prior sessions. Registration and further information are available at workshop.horwathhtl.com.
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At Horwath HTL, our focus is one hundred percent on hospitality, tourism and leisure consulting. Our services cover every aspect of hospitality real estate, tourism and leisure development. Our clients choose us because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each project we help is different, so we need all of the experience we have gained over our 100-year history. We are a global brand with over 50 offices in over 40 countries who have successfully carried out over 50,000 assignments for private and public clients.
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We are Horwath HTL, the global leader in hospitality, tourism and leisure consulting.
If you have any questions, please contact Shyn Yee Ho-Strangas, Director, at [email protected]
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