Hospitality Insight
Italy Hotel & Chains Report 2024
April 2025
Horwath HTL Italy launches the 11th edition of the Italy Hotels & Chains Report, unveiling resilient trends and growth prospects in Italian hospitality.
In collaboration with the Italian Hotel Association (AICA) and Bocconi University, the report showcases a 2.4% decline in tourist flows amidst domestic challenges, offset by international demand and a double-digit increase in hotel performance.
The branded supply of hotel chains remains close to 6%, but Hotel Management Agreement contracts have grown by more than 14% in the last year despite Lease (38%) and Ownership (33%) remaining the preferred business models.
With promising market indicators and new prestigious brand entries, Italy remains a key player in European hospitality. Future developments spotlight central and emerging regions, emphasising a shift towards secondary destinations. The report underscores the need for strategic partnerships to bolster Italy’s hotel sector.
“Overall, the report is a positive signal that indicates the Italian market is approaching international standards and providing fertile ground for new chain operators to enter and penetrate the market.”
— Zoran Bacic, Managing Director Horwath HTL Italy
The report covers all aspects of Italian Hotels, including key findings, new developments, year-on-year growth, chain hotels by number and size, chain hotels by scale and brand, pipeline and many more.
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