Hospitality Insight
Beyond Hotels
How luxury rentals are rewriting the high-end travel playbook
Luxury travel is evolving, and the traditional divide between five-star hotels and private residences is quickly disappearing. In destinations such as Park City, Utah, travellers now expect the comfort and scale of a home combined with the seamless service of a luxury hotel. At the same time, hotels are embracing a more residential feel – prioritising space, privacy, and thoughtful design.
In a new article for Branded Residential, Bryan Younge explores these themes.
The rise of professionalised luxury rentals
Driving this change is the rise of professionalised luxury rentals. Parker Chase Properties is a leading example of this new approach. Its Deer Valley project, Argent Lodge, operates as a condo-hotel hybrid that offers private, full-kitchen residences with communal amenities and hotel-style management. Meanwhile, its upcoming 9,000-square-foot estate, Moonshadow, designed for 17 guests, redefines the idea of a rental property — functioning more like a bespoke resort than a traditional vacation home.
From stays to experiences
This evolution reflects what the company calls the “Experience Method”: properties conceived not just as places to stay, but as curated experiences in themselves. Each residence is supported by tailored services and pre-planned itineraries that deliver both convenience and individuality. While hotels continue to lead in reliability and scale, the best luxury rentals now offer the same level of professionalism while adding the freedom and personalisation of a private home.
The future of high-end travel lies in the artful balance of design, time, and service — where every stay feels intentional, effortless, and deeply personal.
You can read the full original version of the article on Branded Residential.
