Our consultants were engaged to conduct a market study and valuation for a luxury hotel in Québec City. The client required a comprehensive assessment of the property’s market positioning, competitive environment, and financial performance to support strategic decision-making.

The engagement began with a detailed market study, analysing demand trends, competitor performance, and key drivers influencing the luxury hospitality sector in Québec City. We examined occupancy rates, average daily rates, and revenue per available room across comparable properties, providing insights into market dynamics and future growth potential. The analysis also considered economic factors, tourism trends, and seasonality, ensuring a well-rounded understanding of the hotel’s operating environment.

Building on the market findings, we carried out a full valuation of the hotel, using income-based and market comparison methodologies. This included a review of historical financial performance, a detailed projection of future earnings, and an assessment of operational efficiencies. We evaluated factors such as brand affiliation, management structure, and potential capital investment requirements, ensuring the valuation reflected both current and future earning potential.

Throughout the process, we worked closely with the client to provide clear, data-driven insights, allowing them to make informed decisions regarding asset management, refinancing, or potential sale. Our analysis delivered a robust understanding of the hotel’s market position and financial worth, equipping the client with the necessary tools to navigate their investment strategy effectively.

Project Location

Québec, Québec, Canada