Phoenix Chen
Analyst, Atlanta, USA
Phoenix Chen specialises in financial analysis, macroeconomic analysis and digital transformation as an analyst.
Bio
Phoenix Chen is an Analyst at Horwath HTL Atlanta, specialising in financial analysis, macroeconomic analysis, and digital transformation. Her keen analytical skills and forward-thinking approach allow her to deliver insightful solutions that address the evolving needs of clients in the hospitality and tourism sectors.
Phoenix began her journey with Horwath HTL as a summer intern in June 2023, where her strong capabilities and dedication quickly set her apart. Recognised for her talent and potential, she transitioned to a full-time analyst role in early 2024, where she continues to contribute to the firm’s success.
Phoenix’s academic foundation is rooted in a Bachelor of Arts in Economics and a Master’s Degree in International Finance from Columbia University. This robust educational background has equipped her with a deep understanding of economic trends, financial modelling, and global markets, which she applies to her work with precision and insight.
At Horwath HTL, Phoenix leverages her expertise to help clients navigate financial complexities, implement transformative strategies, and capitalise on emerging opportunities. Her commitment to excellence and adaptability in a fast-paced environment make her a valuable asset to the Atlanta team.
Through her work, Phoenix is dedicated to driving impactful outcomes for clients and supporting their long-term success in a competitive and dynamic industry.
Phoenix's Experience
Bold steps forward
We help clients achieve extraordinary outcomes.
Global Franchise and License Fee Comparison
Global
Hospitality
Market & Feasibility Study for Luxury Ski Resort
Wyoming, USA
Hospitality
Market Study for RV Park
Fredericksburg, USA
Hospitality
Brand Selection & Development of Lifestyle Hotel
Roswell, GA, USA
Hospitality
Due Diligence of L’Ermitage Hotel, Beverly Hills
Beverley Hills, USA
Hospitality
Impact Study and Incentive Review
Memphis, USA
Hospitality
BOH Planning for Large-Scale Resort Development
Orlando, USA
Hospitality
Global Business Landscape & Non-Gaming Trends
Global
Hospitality
Expert insights
Cutting edge analysis.
Local roots, global scale: five key drivers of management company consolidation
The post COVID recovery did more than repair the U.S. hotel industry – it reshaped where value is being created and who is best positioned to capture it. Nowhere is that clearer than in the Sunbelt and its collar markets, where demographic shifts, corporate relocations and “year round leisure” have combined to produce outsized and often resilient hotel performance.
Five drivers of hotel management company M&A in the Caribbean & Latin America (CALA) region
Independent hotel management companies are experiencing a period of accelerated growth across the Caribbean and Latin America (CALA), including Mexico. What was once a fragmented landscape of small, entrepreneurial operators is evolving into a dynamic ecosystem of increasingly sophisticated regional platforms — and capital providers are taking notice. For owners, investors, and lenders, the trend is not simply about operational preference. It reflects deeper structural forces reshaping the region’s hospitality sector: the need for local expertise, the pursuit of scale, the rapid modernization of technology and processes, and the growing demand for transparency, professionalism, and liquidity. Together, these drivers are creating a compelling case for independent operators as credible, aligned, and value‑enhancing partners for capital.
A unified vision for tourism readiness ahead of the World Cup
In 2026, the world will turn its eyes toward North America. For a month, the FIFA World Cup will become more than a global sporting competition – it will be a defining measure of how cities, nations, and industries craft human experience at scale.
The campus as destination
How universities can use hospitality discipline to strengthen enrollment, revenue, and long-term resilience A university campus is one of the most complex real estate products in most markets. It is a learning environment, an employer, a cultural institution, a civic landmark, a landlord, a transportation network, a public realm, and in many towns, the closest thing to a year-round destination resort. Yet most universities still manage the campus experience as a set of separate functions rather than as a single, intentional “arrival-to-departure” journey.
Beyond hotels – luxury rentals rewrite travel playbooks
Luxury travel is evolving, and the traditional divide between five-star hotels and private residences is quickly disappearing. In destinations such as Park City, Utah, travellers now expect the comfort and scale of a home combined with the seamless service of a luxury hotel. At the same time, hotels are embracing a more residential feel – prioritising space, privacy, and thoughtful design. In a new article for Branded Residential, Bryan Younge explores these themes.
Chain scale hopscotch: benefits and challenges of moving up and down
Any hotel chain knows of the existence of the chain scale, a ranking system based on hotels’ average daily rate and the number and quality of amenities and services they offer. The chain scale offers six classes—luxury, upper upscale, upscale, upper midscale, midscale and economy— and chains can move from one to another as they make changes to hotels, such as adding (or subtracting) an amenity or altering their room rates. Are there any advantages to moving up or down on the chain scales? Absolutely, say industry experts. First, let’s look at why the chain scale is important.