West Coast – USA
Office: Horwath HTL Atlanta, Marietta North & Phoenix, Scottsdale
Scope of Work: Assisted Hyatt with a brand managed asset with repositioning and conducted two assessments; including RM and Sales & Marketing, in 10/2011.
Description of Project: Collaborated with Corporate S & M and RM Brand team to provide recommendaitos on re-positioning strategies, RM, e-Commerce, and identificaiton of True Comp Set.
Project Status: Realized eight months post assessment with full implementation of strategic action plans. Results at the end of Q2 2012 resulted in an increase in market share by 18% over STLY and total group and transient room revenue up over $1.1M. YTD June 2012, overall occupancy up 780 bps over 2011.