V&A Waterfront, Cape Town

Office: Horwath HTL South Africa

Scope of work:
Hotel Operator Identification, Selection and Appointment
Market Intelligence ~ Urban Design Strategy
Potential Hotel Development Opportunity Report

Description of project:
Since inception in 1989, the V&A Waterfront precinct has been successfully developed to encompass a large variety of mixed-uses and activities, including retail, commercial, leisure and hospitality, residential, and a working harbour.
On two occasions, the Client considered incorporating additional Hotel developments within the Clock Tower Precinct of the Victoria & Alfred Waterfront. In the first instance, Horwath HTL was appointed to facilitate the hotel operator identification, approach, selection, and appointment process. In the second instance, Horwath HTL was engaged to “test” the hotel concept, associated proposed design elements, and functionality of the proposed scheme from a hotel operations perspective, make recommendations with regard to the proposed positioning, identify potential hotel operators most suited to such a hotel development, and approach these hotel operators to gauge their interest in the opportunity.
The Client wished to review and explore urban design proposals for the development of the remaining bulk in the V&A Waterfront precinct. Horwath HTL (South Africa) was tasked with providing an analysis of the then current and anticipated future hospitality environment in the immediate surrounding areas of Cape Town CBD, Foreshore, and the Atlantic Seaboard in addition to the V&A Waterfront precinct.
Following the most recent acquisition of the V&A Waterfront, the new Owners commissioned Horwath HTL to prepare a report which would provide the Client with insights into the Western Cape hotel environment which would assist them in evaluating the future development potential of the precinct’s hospitality offering.