Strategic and expansions plans for InterContinental Hotels and Resorts
Office: Horwath HTL Asia Pacific (Singapore), Horwath HTL Russia (Moscow)
Project Overview: Based on several successful projects throughout the years, in countries such as Russia, Kazakhstan, Ukraine and Belarus, IHG has assigned Horwath HTL to develop their expansion plan for the South Asian market.Our objective was to identify key development, investment and rebranding opportunities.
Horwath HTL Solution: Comprehensive review of the key city and resort markets in Southeast Asia. Definition of development opportunities in selected destinations. Quantification of potential investments. Identification of rebranding opportunities.
Implementation: Developed a strategic action plan identifying key development, investment and rebranding opportunities. The resulting plan has proven highly successful for the company’s growth.