Reconfiguration Study of former Trump Hotel, Rio de Janeiro, Brazil
Office: Horwath HTL Brazil
Category: Study for the relaunching of existing hotel
Project description: Our Client was interested in acquiring the former Trump Rio de Janeiro Hotel, inaugurated for the Olympic Games of 2016. The owners and Trump broke their contract and the hotel was relaunched with own brand. Our Client wanted to understand the potential of the hotel and how could this product fit in his portfolio of brands.
Horwath HTL solution: We conducted market research and feasibility study in order to understand the potential of the hotel product. Simultaneously, we worked together with our Clients brand directors to evaluate how this product would fit their requirements. The required investment to upgrade the hotel product did not compensate the expectable profit, due to the market conditions in Rio de Janeiro.
Project status: Completed