Paris, Ile de France Region – Tourism Master Plan 2020
Office: Horwath HTL France
Category: Tourism development strategy
Scope of Work: The Regional Tourism Committee of Ile de France region (Greater Paris) has appointed Horwath HTL to complete a Tourism Master Plan for the period 2010/2020. The first part of the assignment focused on a diagnosis of the current profile and trends of tourism for greater Paris. Horwath HTL then assisted the Committee in building its long-term strategy and corresponding action plan.
Description of Project: Horwath HTL organised launched dedicated website, presentation participative events and focus groups. One of the key conclusions is to expand lodging capacity by 2% per annum to match increasing demand.
Project Status: Assignment completed in 2010 / 2011 – Under application