New Songdo City Masterplan – New Songdo City, Korea
Office: Horwath HTL Singapore
Category: Tourism and Leisure
Scope of Work: New urban development plan
Description of Project: Horwath HTL was hired by Gale International, the co- developer of New Songdo City (a new urban development district created from landfill near Incheon Airport), to assist in planning the hotel components to be included in the new city masterplan. As part of this assignment, HAP conducted extensive market research regarding the level of existing and potential future hotel demand levels and characteristics to be generated in and around the area to recommend the optimal number, size, type and location of hotels to be incorporated in the overall project plan.