Myrtle Beach, South Carolina – Sea Mist Oceanfront Resort
Office: Horwath HTL, Atlanta-Dunwoody
Scope of Work: Our client hired Horwath HTL to provide business recovery services for one of its properties, which was in a declining state. Our office focused on cost reduction and revenue growth, and we restructured the business model to operate more efficiently, including the renegotiation of service contracts and the adjustment of hotel operations to better reflect the seasonality swings of the resort. Horwath HTL was able to take the property from a $300K yearly loss to a $1.2 million yearly gain.
Description of Project: Located along the edge of the Atlantic Ocean, Sea Mist Oceanfront Resort covers over 15 semi-tropical acres. This 781-room beach resort can be used on a daily, weekly, or monthly basis. The resort offers a multitude of amenities, including its own waterpark, miniature golf, sun decks, and oceanfront wading pool.
Project Status: Completed