Moroccan National Tourist Office E-TOURISM – Advisory and guidance for Morocco

Office: Horwath HTL France

Category: Observation, Impact Evaluation, New Technologies

Scope of Work: The study aimed at detecting beaches which may have tourism

Scope of Work: The recommendations focused on the type of system and how to integrate them into the website visitmorocco.com.

Description of Project: Horwath HTL conducted a diagnosis of the marketing system of tourism products in Morocco and a benchmark of the e-tourism strategy of the National Tourist Offices in ten countries.

Project Status: Assignment completed in 2008 / 2009