Moroccan National Tourist Office E-TOURISM – Advisory and guidance for Morocco
Office: Horwath HTL France
Category: Observation, Impact Evaluation, New Technologies
Scope of Work: The study aimed at detecting beaches which may have tourism
Scope of Work: The recommendations focused on the type of system and how to integrate them into the website visitmorocco.com.
Description of Project: Horwath HTL conducted a diagnosis of the marketing system of tourism products in Morocco and a benchmark of the e-tourism strategy of the National Tourist Offices in ten countries.
Project Status: Assignment completed in 2008 / 2009