Marrakesh, Morocco – Research of an alternative operating model for a holiday club

Office: Horwath HTL France

Category: Tourism development strategy

Scope of Work: Club Med operates three villages of various sizes and standings in Marrakesh (Morocco), of which La Medina, located right on Jemaa El Fna Place. The dated property design and the small land plot are sources of operating constraints. Club Med appointed Horwath HTL to estimate the potential of the existing village and re-design its product offer and corresponding operating model.

Description of Project: 200 keys today, three alternatives proposed

Project Status: Assignment completed in 2011 – On-going discussions between owner and operator