Market entry and expansion strategy for Marriot International

Office: Horwath HTL France, Horwath HTL Russia and Hungary

Project Overview: Horwath HTL has been appointed by Marriott International to assess, evaluate and select French cities that should be a priority for the future expansion of their brand Courtyard by Marriott.

Scope of Project: Assessment and evaluation of French cities with potential for further expansion of Marriot Courtyard. Prioritization of most attractive cities. Definition of market entry possibilities.

Implementation: Four cities in France have finally been recommended after thorough market and site analysis. Following on the success of this engagement, Horwath HTL was assigned by the Client for several more engagements with similar scope of work, where the potential of markets such as Russia and Kazakhstan was assessed.