Majdanpek Tourism Board – Operational marketing plan for tourism area Iron Gate (Djerdap)
Office: Horwath HTL France
Category: Institutional support
Scope of Work: The key of the project was to increase the profitability of the tourism sector, through the penetration of new markets, and by ensuring an optimal balance between regional and local tourism marketing, e.g. swift implementation of proposed activities.
Description of Project: Market potential evaluation and further context of growth in 5 to 7 years. Identification and research of competitiveness and windows of opportunities in current macro environment. Development of efficient marketing tools with modern and pro-active approach to tourism marketing
Project Status: Assignment completed in 2012 – Under application