France Museum Demand matrix and profile survey for the proposed Louvre Museum Abu Dhabi, UAE

Office: Horwath HTL France

Category: Feasibility/Programming – Culture & Heritage Facilities

Scope of Work: Agence France Museums commissioned in 2008 Horwath HTL a study on potential public of the future Louvre Abu Dhabi.

Description of Project: This study focused on the analysis of two markets :

  • Residents of the United Arab Emirates: characteristics of the population with a focus on the student population ; behaviors on the cultural practices, sports and leisure, through a ad hoc survey conducted with a sample of 1000 people.
  • Tourist population: ad hoc survey conducted among 2,000, on their profiles, behaviors and motivations on visiting cultural sites.

Project Status: Assignment completed in 2008 – construction in progress