Amari Hotels & Resorts
Office: Horwath HTL Asia
Project Overview: To support its international and domestic expansion, Amari Hotels & Resorts assigned Horwath HTL to support them on its expansion and development strategy, as well as review and provide recommendations on Sales & Marketing organizational structure, processes and systems. Our objective was to define our client’s expansion and sales & marketing strategy.
Scope of Project: International and domestic expansion. Expansion and development strategy. Branding, product offering and positioning. Sales and marketing organization, processes and systems.
Implementation: Enhanced marketing and sales organization, processes and systems. Repositioned Amari brands. Defined product offerings and positioning. New hotel management company – Onyx hospitality.