Destination Semmering Ltd Destination Concept for the destination Semmering, Austria
Office: Horwath HTL France
Category: Tourism development strategy
Scope of Work: The aim was to stimulate the goal of Semmering to become Austria’s and Europe’s leading tourism resort a destination concept was elaborated
Description of Project: A market and competition analysis, a positioning/ brand mission statement and a market segments and target group conceptualization was conducted. The final part was to write action plans, determine time frames and suggest recommendations.
Project Status: Assignment completed in 2010 – Under application