Destination Semmering Ltd Destination Concept for the destination Semmering, Austria

Office: Horwath HTL France

Category: Tourism development strategy

Scope of Work: The aim was to stimulate the goal of Semmering to become Austria’s and Europe’s leading tourism resort a destination concept was elaborated

Description of Project: A market and competition analysis, a positioning/ brand mission statement and a market segments and target group conceptualization was conducted. The final part was to write action plans, determine time frames and suggest recommendations.

Project Status: Assignment completed in 2010 – Under application