Chicago, Illinois – USA
Office: Horwath HTL Atlanta, Marietta North & Phoenix, Scottsdale
Scope of Work: Big Box Look Under the Hood Assessments of two Luxury Hotels in the Chicago market with each assessment including a week on-site; plus pre-work and post-visit analysis.
Description of Project: Areas of concentration included: Positioning;
Personnel Management including Training, Meetings, Engagement and Guest Service; Sales and Reservation Tools and Programs; Effective Group Sales, Catering Sales and Transient Revenue Growth; Global Sale Office Production/Engagement including Negotiated BT, OTA & Wholesale accounts; Effective RM and On-Line Presence; Strategic Action Plans; and Sales Automation, Administration and Procedures.
Project Status: Completed in April and June, 2013.
Finalized 83 page assessment for Subject #1 with recommendations focused on implementation of Catering Measurement tools; potential upside in ICW/Affiliate Convention Revenue; website conversion and Rooms Merchandising. Subject #2 was more focused on providing a road map for new DOSM; including Staffing; delination of duties for Reservations/RM and E-commerce regarding on-line content; email marketing focus and SEO; and an evaluation of the vanity website.