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    Valuation

    Valuation of Portfolio

    Office: Horwath HTL Brazil

    Category: Valuation

    Project description: Our Client is one of the main hotel chains in the world and is negotiating the acquisition of a portfolio of management contracts of currently operating hotels and some others in pipeline. Our Client wanted a professional valuation of the portfolio, some keys to improve his power of negotiation and the design of a new corporate structure to manage them.

    Horwath HTL solution: We made a market research in each of the 21 cities were the hotels were operating or under construction, forecasted the P&L for every hotel, defined the strategic commercial approach and designed the corporate structure to manage them. The P&Ls together with a risk evaluation of every hotel were shared with the Crowe Horwath Rio de Janeiro Office, Corporate Finance Division, who made the official valuation following all Brazilian rules and laws.

    We provided in 4 weeks the main information to support our Client´s negotiations.

    Project status: Transaction under negotiation.

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    Strategic Advice

    Reconfiguration Study of former Trump Hotel, Rio de Janeiro, Brazil

    Office: Horwath HTL Brazil

    Category: Study for the relaunching of an existing hotel

    Project description: Our Client was interested in acquiring or in associate with the former Trump Rio de Janeiro Hotel, inaugurated for the Olympic Games of 2016.The owners and Trump broke their contract and the hotel was relaunched with own brand. Our Client wanted to understand the potential of the hotel and how could this product fit in his portfolio of brands,

    Horwath HTL solution: We made a market research and a typical feasibility study in order to understand the potential of the hotel product. Simultaneously, we worked together with our Client´s brands directors to evaluate how this product would fit their minimal requirements. The required investment to upgrade the hotel product did not compensate the expectable profit, due to the market´s conditions in Rio de Janeiro.

    Project status: Our Client desisted of the project.

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    Tourism & Leisure

    Luxury Resort & Residences in Praia do Forte, Bahia, Brazil

    Office: Horwath HTL Brazil

    Category: Market Research, Concept Development and Feasibility Study

    Project description: Our Client is the owner of one of the last big pieces of land with own beach in the consolidated tourism destination Praia do Forte in the Bahia Estate, Northeast, Brazil. He wanted to define the best project to develop, including the most adequate brands to manage the proposed hotel and the expected attached residential condominium.

    Horwath HTL solution: We made a deep market research in the region and in the entire Brazilian shore seeking for references in the luxury segment. We also studied the best use of the land and proposed a preliminary Area Program and configuration of a medium-size luxury hotel with branded residences, a beach club with a small service area, and a condominium of non-branded residences.

    We also identified the most adequate brands and launched the first conversations on behalf of our Client.

    Project status: Project under development.

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    Tourism & Leisure

    Hard Rock Hotel, São Paulo Paulista, Brazil

    Office: Horwath HTL Brazil

    Category: Investment Memorandum

    Project description: Our Client needed to have an initial presentation material to introduce the project to his investors and also to Hard Rock. His idea is renting a corporate office located in the most relevant Avenue of São Paulo city (the “Paulista”) and converting it in a Hard Rock hotel.

    Horwath HTL solution: We made a brief market research and preliminary financial projections and prepared an Investment Memorandum. This document was very useful to the client to introduce the business to investors and to Hard Rock.

    Project status: The site was approved by Hard Rock and our Client is negotiating the leasing of the edifice.

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    Tourism & Leisure

    Hard Rock Hotel, São Paulo Morumbi, Brazil

    Office: Horwath HTL Brazil

    Category: Investment Memorandum

    Project description: Our Client developed a project of inserting a Hard Rock Hotel in one of the most modern corporate edifices in São Paulo, Brazil. He required an introductory document to present the business to Hard Rock and to his investors.

    Horwath HTL solution: We made a brief market research and preliminary financial projections and prepared an Investment Memorandum. This document was very useful to the client to introduce the business to investors and to Hard Rock.

    Project status: The site was approved by Hard Rock but our Client could not negotiation the leasing of the edifice in the conditions his investors required to enter into the business.

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    Tourism & Leisure

    Hard Rock Hotel & Resort Natal, Rio Grande do Norte, Brazil

    Office: Horwath HTL Brazil

    Category: Market Analysis and Financial Feasibility Study

    Project description: Our Client wanted to associate with a traditional hotel closed for retrofit in Natal, one of the key beach destinations of Brazil. He needed to understand the potential of the business working as hotel compared with the sales of fractional units, in order to negotiate the transaction.

    Horwath HTL solution: We performed a typical market research and feasibility study that provided the support our Client needed to face the successfully the negotiations.

    Project status: The site was approved by Hard Rock and our Client is finishing the negotiations to acquire the asset.

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    Tourism & Leisure

    Hard Rock Hotel & Resort Ilha do Sol, Paraná, Brazil

    Office: Horwath HTL Brazil

    Category: Market Analysis, Financial Feasibility Study, Assistance in Concept Design and Assistance in Negotiations

    Project description: Our Client took an option to acquire a huge non-finished construction inside an island (“Island of the Sun”) located in a very reach inland region without relevant tourism development. Our Client needed to confirm the existence and size of the potential demand for sale the fractional units and for the further operation of the resort.

    Horwath HTL solution: We performed a market research focused in the potential demand. We found a very significative amount of wealthy families in the cities around the island, requiring a nearby high-level resort for their holidays. We also forecasted the rhythm of sales and advised about the commercial strategy to position the resort. That information, together with a complete Feasibility Study, were key elements to sign the contract with Hard Rock and with the owner of the asset.

    Project status: Our Client bought a part of the project, signed with Hard Rock and his Fund approved the structure of the operation. Nowadays is under construction, expecting to open in the Summer of 2019. Together with Ibiza, this will be the second Hard Rock resort inside an island.

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    Tourism & Leisure

    Hard Rock Hotel & Resort Fortaleza, Ceará, Brazil

    Office: Horwath HTL Brazil

    Category: Market Analysis, Financial Feasibility Study, Assistance in Concept Design and Assistance in Negotiations

    Project description: Our Client took an option to acquire a huge non-finished construction by the beach in Fortaleza, the Brazilian Northeast. He needed to show to Hard Rock the existence of potential demand as to support a resort of 220 hotel suites and 175 attached residences. He also needed to convince Hard Rock to accept the ownership structure he has designed with his investment Fund (residential fractional with them keeping a share and the general control).

    Horwath HTL solution: First of all, we performed a market research that showed the consistent demand of the Fortaleza area which served for Hard Rock understanding the potential of the location. Later we developed a model describing the financials of the project divided in (1) The sales of fractional units, (2) The operation as resort. We helped our Client to negotiate a business model with Hard Rock providing information, models, scenarios and different calculations.

    Project status: Our Client signed the agreement with Hard Rock and his Fund approved the structure of the operation. He bought the asset and nowadays is under construction, expecting to open in the Summer of 2019.

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    Active Retirement Community, Thailand 960
    Health & Wellness

    Active Retirement Community, Thailand

    A 105-acre land plot on the eastern Gulf of Thailand coast available for a full-service retirement community development. Horwath HTL Health and Wellness was appointed to survey Thailand’s real estate market, as it related to opportunities surrounding the development of active retirement and senior care communities. The purpose of the assignment was to determine if there is demand for this type of residential real estate development and whether it is financially viable.

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  • Luxury Hotel Spa, Nairobi, Kenya 960
    Health & Wellness

    Luxury Hotel Spa, Kenya

    boutique hotel in a strong spa market that continues to develop and mature in east Africa with a limited amount of space available for spa and fitness development. Horwath HTL Health and Wellness was engaged to assess the feasibility of the spa and fitness facility and to provide the ideal layout plan for a facility that works within the developer’s existing space plan.

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